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Nigeria’s first sports radio station, BrilaFm, Wednesday disclosed that it has acquired the exclusive right to broadcast matches of the Spanish football league, La Liga, and cup competition, the Copa Del Rey, in the Nigerian territory.
This new acquisition, added to the station’s existing rights to the English Premiership, FA Cup and the Capital One Cup, as well as, the Bundesliga and German FA Cup, makes BrilaFm the home of the world’s biggest football competitions in Nigeria.
Speaking while unveiling the new acquisitions to an impressive audience at the Eko Hotel, Lagos, BrilaFm Chairman, Larry Izamoje, disclosed that the right gives the station the authority to hook up to the live happenings on the field of play and also give the audience the behind the scene events during games.
“We believe that to be the best, Nigeria must relate with the best. As broadcasters we should bring our listeners the best. Neymar, Ronaldo, Messi, Iniesta, Messi, Xavi and if things work out, Gareth Bale…name them, the biggest names are in or heading to Spain.
“Our listeners have always craved for something from Spain and we made a bold move last season in bringing live to listeners, commentaries of the home games of Barcelona in the Champions League from Nou Camp.
“We have improved on that and are pleased to inform you that 83 years after La Liga started, the Spanish football authorities are for the first time putting La Liga and their cup tournament, Copa Del Rey, on radio in Africa, we have acquired the exclusive radio rights for both the LA Liga and the Copa Del Rey for the Nigerian territory.
“These competitions will debut in Nigeria on August 17. It is another first from our stable,” Izamoje said.
He revealed that for all its major acquisitions, BrilaFm has “sponsorship and advertising windows buBy Tony ilt around interactivity via phone sessions with listeners.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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