The Chamber of Digital Assets and Blockchain Innovations (CDABI), Ghana’s leading virtual asset industry and self-regulatory body, has welcomed Blockchain.com's entry into the Ghanaian market while raising compliance questions about its recent marketing campaign.

The internationally established platform announced the start of Ghana Cedis (GHS) trading on 9 March 2026, inviting Ghanaians to submit identity verification documents.

CDABI noted that this mass consumer-facing campaign occurred shortly after a joint directive from the Bank of Ghana (BoG) and Securities and Exchange Commission (SEC) on 20 February, which requires all Virtual Asset Service Providers (VASPs) to obtain explicit prior authorisation before engaging in public marketing targeting Ghanaian consumers.

The Chamber stressed that it is not in a position to determine whether Blockchain.com has obtained the necessary authorisation or its licensing status under the Virtual Asset Service Providers Act, 2025 (Act 1154).

CDABI said the purpose of the statement is to formally place the matter on record for regulatory consideration.

CDABI highlighted that the regulatory framework applies equally to all VASPs operating in Ghana, regardless of their country of incorporation or global profile.

“Consumer protection is a shared priority. Where the authorisation status of a VASP has not been publicly confirmed, consumers who engage with that platform may be exposed to risks that the regulatory framework is expressly designed to mitigate,” the Chamber said.

The body also noted that VASPs, which fully complied with the joint directive, incurred operational costs, and consistent regulatory application reinforces the legitimacy and predictability of Ghana’s digital asset market.

In response, CDABI has formally written to the Head of the Virtual Asset Department at the BoG and the Chair of the Virtual Asset Committee at the SEC, bringing the campaign to their attention and seeking guidance on any further actions.

The Chamber has also reached out directly to Blockchain.com’s Africa leadership team, inviting engagement as a formal regulatory partner to ensure compliance in Ghana.

CDABI urged Blockchain.com to publicly clarify its authorisation status and engage promptly with both regulators and the Chamber.

“A transparent approach to market entry is the most durable foundation for consumer confidence and long-term regulatory goodwill,” the Chamber said.

The Chamber welcomed any guidance that the BoG and SEC may issue regarding the application of the joint directive to international platforms entering Ghana.

CDABI emphasised that such clarity would provide certainty for all market participants and further strengthen Ghana’s position as a well-governed hub for digital asset activity in West Africa.