Club Lager has introduced the "Cheers to Chale" initiative. Launched in style at De-Mod North Kaneshie, the initiative is set to honor the support of beloved 'Chales'.

The event was nothing short of a spectacle, featuring ample beer, mouthwatering food, and live music courtesy of a talented band, along with a captivating performance by renowned Ghanaian music duo, Wutah.

This initiative is Club Lager's way of giving back to the community that has embraced them as a beloved household name. The essence of the "Cheers to Chale" campaign is to celebrate the unique bond of friendship while offering a golden opportunity to win a substantial prize of 10,000 Ghana Cedis in recognition of your Chales.

Unique Neck Label Designs with Inspirational Messages

Emmanuella Odametey, the Brand Manager for Club Lager, also unveiled the innovative neck label designs, each adorned with motivational words specially created to honor the Chales. These labels carry inspiring messages like "Chale No Yawa," "Chale You Do All," "Chale We Move," "Chale Vim," and "Chale Cheers," making them the perfect symbol of camaraderie. Chales are encouraged to look out for these special labels when enjoying their favorite Club Beer and use them to toast to the remarkable moments they share with their friends.

How to Participate in "Cheers to Chale"

Participating in the "Cheers to Chale" initiative couldn't be easier. Simply dial 8999# and follow the simple prompts. Your chance to win a generous prize of 10,000 Cedis for your Chales is just a Club Lager bottle away.

Club Lager plans to select 20 lucky winners every week through an electrifying live draw. This draw, filled with suspense and anticipation, will be televised on TV3 at 8 pm every Friday, ensuring transparency and excitement for all participants.

Redemption Information

For the fortunate winners of the 10,000 Ghana Cedis prize, redemption will take place at the premises of Accra Brewery PLC, conveniently located on Graphic Road. This presents an excellent opportunity for winners to visit the heart of Club Lager's production and experience firsthand where the magic happens. To claim their prize, winners are required to provide their national ID cards.

About Club Lager

Club Lager, a product of Accra Brewery PLC (ABL), has been a symbol of unity, friendship, and celebration for Ghanaians since 1931. Renowned for its crisp and refreshing taste, Club Lager has been the preferred choice of many for sharing moments with friends and family. Join Club Lager in raising a toast to your Chales and celebrating the enduring bonds of friendship. Cheers to Chale!