The Chief Executive Officer of Farmhouse Productions, Ivan Quashigah, has urged corporate institutions to take advantage of film to market their products.

At the third edition of Joy FM’s ‘Showbiz Roundtable’, the film producer said film offers a good platform for businesses to promote their wares.

"Corporate organisations should also look at the film sector. It’s going to be a very vibrant film sector. And the structures that are being put in place led by the National Film Authority will make Ghana the hub for film production in Africa. 

So corporate organisations should look as film as a space that they can work in. To start with, they can think about product placement. The National Film Authority has a comprehensive programme for product placement,” he said. 

‘Showbiz Roundtable’ is a Joy FM event comprising an assembly of creative arts people, held periodically to address thought leadership conversations. 

The third edition, themed ‘securing sponsorship for events and creative content’, had panel members like Baba Sadiq - Founder : Regina Ofori, Brand Director and Consummate Marketer, 3Music TV & WILDALAND Fest, Latif Abubakar - Playwright & CEO of Globe productions, Ivan Quashiga - Film Maker, Creative Director &  Founder of Farmhouse Productions and Kobina Atta-Bedu, Procurement Expert And Management Consultant. 

The Deputy Minister of Tourism, Arts and Culture, Mark Okraku Mantey was the guest speaker for the 3rd edition.

The keynote speakers were playwright and author Uncle Ebo Whyte and Bright Ladzekpo, CEO at PH Media Ghana Ltd. 

The third edition of the programme was moderated by the host of ‘Showbiz A-Z’, Kwame Dadzie, Joy News’ Noella Kharyne Yalley as MC. 

‘Showbiz Roundtable’ was powered by Showbiz A-Z and supported by Joy Entertainment.