The Design & Technology Institute (DTI) has signed a Memorandum of Understanding (MoU) with the Multimedia Group Limited (MGL) to drive the adoption of Precision Quality in Ghana.  

Through this MoU, DTI and MGL expressed the hope to create awareness about the Precision QualityTM Movement.  

A statement issued in Accra jointly by both organisations said Precision Quality was a concept which was like the Japanese concept of Kaizen and its adoption led to the production of world class goods and services thereby creating jobs and transforming the economy.  

It said the partnership with MGL would facilitate advocacy for a wider adoption of Precision QualityTM (PQTM) by academia, industry, Master Craft Persons (MCP), artisans and MSMEs to build  their outputs to meet internationally recognized standards.  

Miss Constance Elizabeth Swaniker, the Founder and Chief Executive Officer of DTI, was excited about the partnership with the Group because of the possibilities it would open for the nation and beyond.  

She said, “Over the past 25 years, I have worked on a number of construction projects in Ghana and I find myself working alongside foreign artisans, who have been hired to do work that Ghanaians could easily do themselves if only we can change our mindsets regarding quality in industry, insist on standards and strive to meet deadlines.”    

She said the Precision QualityTM was a very important tool that would help develop the right mindset and skills to address Ghana’s quality and unemployment issues.  

The CEO said, “The media initiates and charts the course of national discourse by setting the agenda on important issues in the country and they inform their listeners or viewers of relevant issues by educating, informing and entertaining them using their platforms to achieve change and development.”  

She said it was, therefore, important for them to work with the media to achieve the development needs of the country.  

“Precision QualityTM has also been shown to increase profitability and efficiency of companies, especially micro, small and medium sized enterprises,” she added.  

Dr Kodjo Mensah-Abrampa, Director General of the National Development Planning Commission (NDPC), said the media played an important role in helping diverse consumers and industry players appreciate and accept policy initiatives that improve the quality of life.  

“The Multimedia Group presents a unique opportunity to reach people not only at the local level but in diverse local languages and this will go a long way to help people access information on Precision Quality from the comfort of their homes, places of work and in the language they understand,” he added.  

It will create understanding of how poor-quality goods and services hinder business growth and enable them to embrace change in their behaviour.  

Mr. Abdulai Awudu, General Manager for Adom Brands at the Multimedia Group, said, “We at Multimedia understand and appreciate what it means when you do things to meet standards. That’s why we say, we are a fearless and independent media house.”   

He said the MoU was timely and that the Multimedia Group was ready to help drive the adoption of PQ through its media platforms. 

The MoU with MGL is part of DTI’s effort to work with key stakeholders including the Mastercard Foundation to help three million young people, particularly women, find dignified and fulfilling work opportunities by 2030.