The Ecobank-JoyBusiness SME Fair 2025 has electrified the capital, with Day 2 underway at the Ghud Park, Accra Mall, drawing even larger crowds eager for freebies, giveaways, and massive discounts.

The venue has been transformed into a vibrant hub of commerce and creativity, with over 160 small and medium enterprises (SMEs) showcasing a diverse range of products and services.

From handcrafted goods and fashion items to financial solutions and agribusiness innovations, the fair has become a one-stop marketplace for patrons and entrepreneurs alike.

The ongoing three-day event, which runs from Friday, October 31 to Sunday, November 2, offers patrons discounts ranging between 10% and 50% across various product categories.

Visitors are also walking away with complimentary product samples, promotional items, and exclusive deal, all designed to reward engagement and stimulate business growth.

Exhibitors are displaying a mix of retail and home essentials, including footwear, clothing, detergents, homeware, and electronics. The beauty and wellness sector has drawn attention with a wide range of haircare, skincare, and cosmetic products.

In the agribusiness and food section, patrons are exploring processed foods, local beverages, and innovative agro products, while service providers and financial institutions are extending advisory support and special SME packages.

Beyond the business buzz, Day 2 promises heightened entertainment value, with live performances from Keche, Tulenkey, and Perez Musik, keeping spirits high and audiences engaged throughout the day.

The Ecobank-JoyBusiness SME Fair 2025, a flagship event by The Multimedia Group, powered by JoyPrime and sponsored by Ecobank, continues to celebrate entrepreneurship and empower local businesses.

The fair, which runs daily from 8 a.m. to 6 p.m., is supported by MTN, Sintex Tank, Wintiz Special Gari Mix (JW Foods), Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes.