Global creative and media AdTech platform Eskimi marked a tremendous milestone with the official introduction of its ‘Say goodbye to boring’ event in Accra, Ghana. There, the company officially announced it is modernizing its services for local advertisers.

Eskimi, headquartered in Vilnius, Lithuania, revealed its grand mission to make ‘advertising less boring’ with a variety of creatives tailored to meet the desires of every brand that dares to make bold statements with its products or services.

The event in Accra witnessed many experts and enthusiasts — Eskimi team introduced them to the captivating collection of creatives, including 3D creative templates, and the groundbreaking Rich media builder.

Chukwudi Uketui, the business lead for Eskimi’s West and Central Africa, took event participants on an in-depth tour of the Eskimi offering and championed Eskimi’s ability to capture the attention of today’s digital audience.

“Gen Z makes up a large portion of the digital audience today. They are particularly tech-savvy and trendy—they know what is happening. So, you don’t want to bore them with traditional forms of advertising,” he explained.

Uketui emphasized that the company’s catchphrase ‘Boring is expensive’ implies that traditional advertising metrics are insufficient to capture audience attention and engagement. “For many years, ads have been run for the sake of it, and we see that people are spending a lot of money and achieving very little.”

Fun with Eskimi does not end with creative assets, says Omotola Orowale, senior account manager for Eskimi in Ghana. The company provides users with the opportunity to measure the impact of each campaign with the AI tool Lumen, which measures the attention span and time spent on ads posted.

Additionally, with Neurons, another AI-powered neuroscience tool that uses heat maps, company clients can foresee whether the visual content is likely to grab the audience’s attention and receive suggestions for improvement.

Eskimi launched its operations in Ghana since 2017 and according to Uketui, futuristic and relatable creatives and other modernized services will help country advertisers prepare for the paradigm shift happening in the advertising industry.