Audio By Carbonatix
Informal sector businesses and other productive poor individuals who inculcate the habit of savings can access diverse credit facilities to improve their business and personal needs.
This is according to officials of ezi Savings and Loans Limited, a fast growing non-bank financial institution in Ghana.
The company has adopted the susu scheme as a viable microfinance platform to achieve accelerated growth in deposit mobilization from the unbanked population.
Head of Branches and Marketing, Francisca Kreku says the susu savings also provides an opportunity for micro and small scale entrepreneurs to gradually build up capital.
She says a sizeable proportion of eligible customers have gained access to credit facilities and offered free capacity building opportunities in business advisory and management skills.
“We have different types of loans to meet their business and personal needs. For that reason a susu customer can take up to Gh¢20,000.00 or more depending on the category of the susu that he or she is doing… so you give them loans according to their ability to pay”, Ms. Kreku told Luv FM at the Kumasi draw of the ezi Bronya susu promotions.
The company’s susu customer base has grown to a total of 31,000 within two years with total deposits amounting to Gh¢2.8 million.
Ms. Kreku attributed this partly to the deployment of Mbank or mobile banking technology in deposit mobilization.
ezi Savings and Loans plans to increase its branches from ten to 16 this year, whilst expanding the susu mobilization horizon through a partnership deal with some strategic foreign investors.
Story by Kofi Adu Domfeh/Luv Fm/Ghana
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Opoku-Agyemang visits Ghana Medical Trust Fund, commends progress on healthcare initiative
50 seconds -
IndigoHomes showcases green vision with tree planting at GreenwichPark
1 minute -
What Ananse knew about the web before AI existed — and why Ghana must govern it now
3 minutes -
AI in Lending: Progress, risks, and the governance imperative
8 minutes -
We must move beyond politics — Weija-Gbawe MP demands use of completed health facility
18 minutes -
Akosombo, Ghana National Research Fund, and the imperative of investing in national capacity
21 minutes -
Weija-Gbawe MP frustrated over delayed opening of completed children’s hospital
24 minutes -
BoG not meant to make profit – Majority defends losses
53 minutes -
BoG losses must not be interpreted through narrow commercial banking lens – Eric Afful
54 minutes -
Gap co-founder Doris Fisher dies aged 94
59 minutes -
Climate Evidence: Chorkor fishmongers trapped between livelihood and harmful smoke exposure
1 hour -
Roads Minister completes tour of Savannah, Upper West projects, assures timely delivery
1 hour -
Ministry of Labour signs partnership with Instead to tackle youth unemployment
1 hour -
Majority criticises Akufo-Addo gov’t over failure to achieve stability despite BoG losses
1 hour -
The Case for Henry Nana Boakye as Vice Chair of the New Patriotic Party
1 hour