
Audio By Carbonatix
A Facebook test that promoted comments containing the word fake to the top of news feeds has been criticised by users.
The trial, which Facebook says has now concluded, aimed to prioritise "comments that indicate disbelief".
It meant feeds from the BBC, the Economist, the New York Times and the Guardian all began with a comment mentioning the word fake.
The test, which was visible only to some users, left many frustrated.
The comments appeared on a wide range of stories, from ones that could be fake to ones that were clearly legitimate. The remarks, which would appear at the top of the comments section, came from a variety of people but the one thing that they had in common was the word fake.
"Clearly Facebook is under enormous pressure to tackle the problem of fake news, but to question the veracity of every single story is preposterous," said Jen Roberts, a freelance PR consultant.
"Quite the reverse of combating misinformation online, it is compounding the issue by blurring the lines between what is real and what isn't. My Facebook feed has become like some awful Orwellian doublethink experiment."
Many on Twitter also expressed annoyance.
In a statement, Facebook told the BBC: "We're always working on ways to curb the spread of misinformation on our platform, and sometimes run tests to find new ways to do this. This was a small test which has now concluded.
"We wanted to see if prioritising comments that indicate disbelief would help. We're going to keep working to find new ways to help our community make more informed decisions about what they read and share."
Facebook has been under enormous pressure to deal with the issue of fake news since it was singled out as one of the main distribution points for hoax stories during the US presidential election.
In August it promised to step up its efforts to fight fake news by sending more suspected false stories to fact-checkers.
It also launched a new feature that published alternative news links beneath suspect articles.
Latest Stories
-
Police armoured vehicle thief gets one month behind bars
9 minutes -
Hoops for All Youth Camp ends on high note, inspires next generation of basketball talents
16 minutes -
Trader in court over alleged offensive TikTok video
19 minutes -
Synchora Health pilots digital immunisation reminder system in Ashanti region
28 minutes -
Lotto agent in court over publication of false news
30 minutes -
ICI child protection efforts expand across West Africa’s cocoa communities
32 minutes -
NDPC, AFIDEP deepen partnership to advance women’s economic empowerment
42 minutes -
Yamin and Abanga probe over alleged galamsey links still ongoing – Dr Srem-Sai
1 hour -
Government turning to borrowing too soon after IMF programme – Gideon Boako
1 hour -
Revenue shortfalls forcing government to borrow – Gideon Boako
2 hours -
Government cut spending after missing revenue targets – Gideon Boako
2 hours -
I didn’t abandon my client; I travelled for my daughter’s graduation – Atta Akyea
2 hours -
Wontumi chose trial over plea bargain – Deputy AG rejects NPP’s ‘political prisoner’ claim
2 hours -
Free SHS should be funded with local revenue, not loans — Gideon Boako
2 hours -
2 persons arrested for illegal mining activities close to Agenda 111 Hospital
2 hours