Fendi's Baguette Bag (aka. the It bag of all It bags) is back in a big way. The brand is bringing new life to the iconic shoulder bag with its very own signature dance, called — you guessed it — the Baguette Dance!
Unveiled on December 17, the Baguette Dance is part of Fendi's ongoing #BaguetteFriendsForever campaign, which has previously starred celebs like Kiernan Shipka.
The latest instalment features five rhythmic gymnasts from The Paris Centre showing off the mini bag in five different colours (black, yellow, pink, light blue, and red) all perfect for your winter 'fits.
In the film, the gymnasts pass the bags off to one another and show off their talent and gorgeous movements, spinning in seemingly endless pirouettes and even doing cartwheels, all set to an '80s synth beat. We can't decide what's more beautiful: The gymnasts' fluid motions and coordination or the bags themselves!
"The Baguette Dance celebrates the iconic FENDI Baguette with the eye-catching hyper-soft FF logo embossed leather in five distinctive colors; tapping into the bag’s unique DNA, capturing its youthful-yet-timeless quality and celebrating the power of friendship," Fendi said in a statement.
"Paying homage to its curves, its edges, accents, unique details, and striking pops of color in their movements, The Baguette Dance is more than just a tribute to the Fendi Baguette in name – it is the Fendi Baguette in its purest form."
The Baguette was launched in the late '90s and quickly became a celebrity favorite in the '00s; it had a memorable appearance on a few episodes of Sex and the City and was soon seen everywhere.
After a period of dormancy, the Baguette trend made a comeback and was worn by stars like Gigi Hadid. No matter the decade, the Baguette is a classic, and the new Baguette Dance shows off its style, versatility, and pure magic.
Check out the full Baguette Dance video below, and maybe even get inspired to create one of your own. TikTok is waiting!
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