CEO of L’aine Services, Ellen Hagan has called on Human Resource professionals to identify changing trends associated with their work.

Dr Hagan said this is important if HR practitioners are to make the required impact in their various organisations.

She made the comments at the annual Ghana HR Conference held on October 2, 2014 at the La Palm Royal Beach Hotel.

The event was organised by HR Focus, a Human Resource magazine, published by L'aine Services.

Under the theme, “The Role of HR in Maximizing Organizational Effectiveness,” the well-attended event was part of L’AINE Services Limited’s Corporate Social Responsibility aimed at bridging the gap between academia and industry.

Making a presentation on the topic, “Organizational Excellence; Does the Culture Support the Mission?,” HR Director of Airtel Ghana, Ms. Tina Muparadzi said HR practitioners must make the welfare of both employees and customer of their organisations a key consideration.

“The concept of healthy organisation is motivated by a culture of concern for employees plus a strategic concern for customers to produce an aligned culture to deliver expected results”, she said.

A second presentation was delivered by Mr. Stendert Krommendam, HR Director of The Krommendam Group West Africa.

Speaking on the topic, “Business Transformation,” Mr. Krommendam said, “as a response to demand for increased performance, cost reduction, and the changing needs of the workforce, 81% of organizations have undergone a major transformation in the last 12 months. In an attempt to improve both efficiency and cost, more than 80% of HR functions have just completed, are undergoing, or are planning a transformation initiative. Despite the recent prevalence transformation, only 30% of projects succeed in delivering the forecasted benefits and sustained cost savings for two years post-implementation.”

Mr. Clement Wiredu, Director of the Ghana Institute of Consulting also spoke on “Retaining your Top Talent in organizations.”

He explained that, “top talents leave an organization when they are badly managed and the organization is confusing and uninspiring. Successful companies know how to lessen employee turnover by knowing what makes their high performers fulfilled in their jobs and then working even harder to make sure those needs are met.” 

As part of the event, an ACCA Career Development Session was also held simultaneously at the University of Ghana Business School Auditorium with speakers including Mr. Samuel Boafo, Mrs. Joycelyn Mends-Ainoo and Mr. Abeeku Entua-Mensah.

A special presentation was made by StarLife Assurance; Headline Sponsor of this year’s Ghana HR Forum and ACCA. Other sponsors include Jospong Group of Companies, Tullow Oil, UniBank, Unilever, Cal Bank, Airtel, Enterprise Life, Lando, Daily Graphic, and Citi FM.

The Forum was moderated by Ms. Fafali Dzobo, an HR Specialist with over 15 years in Executive Management Human Resource Practice.