GLICO General Insurance Company Limited, a leading non-life Insurer in Ghana, has officially launched twin innovations: The GLICO Motor club and The GLICO Homeowners club.

The event, which also saw the outdooring of its WhatsApp business solution, took place at the company’s Swissport office within the Ghana Airport Cargo Centre, on Friday, December 31, 2021.

Speaking to some key representatives from the insurance fraternity namely Ghana Insurance Association (GIA) and Insurance Brokers Association of Ghana (IBAG), who were present at the launch, there was a lot of praise for the GLICO General team.

They also affirmed that this was the way to go as far as great customer engagement within the insurance industry is concerned.

In her welcome address, the Head of National Sales, Angela Asante, mentioned that the launch of the Motor and Homeowners club was a dream come true for the team and a big deal for the company’s teaming customers.

On the working of both clubs, the Chief Business Development Officer, Charles Graham-Mensah explained that this was a collaborative arrangement with GLICO Healthcare and was targeted at loyal customers and prestige Individual Clients who purchase comprehensive Motor and Homeowners Insurance respectively.

Individuals qualify to be a part of the club with a minimum premium of GH₵2,000 for Motor Comprehensive holders and GH₵500 for comprehensive home insurance policyholders.

The main benefits of club membership include:

Free virtual medical consultation;

Discounted medical services including ambulance;

Delivery of prescribed medicines and medical laboratory services as well as

Branded souvenirs.

Membership of the motor club also entitled a customer to subsidized roadside assistance and free vehicle diagnostics checks from GLICO General’s approved repairers.

In a brief address made by the Managing Director for GLICO General, Andrew Achampong-Kyei, Esq., he acclaimed the company’s customer-centric tradition which he said has enabled the team provide customised solutions to their customers over the years.

He touched on the payment ability of the company, indicating that GLICO General had paid claims in excess of GH₵30 million in 2021.

He gave the firm assurance to all stakeholders that the company was very ready for the National Insurance Commission’s full implementation of the new capital regime for all insurance Companies come January 2022.  

Mr. Achampong-Kyei gave indication that the benefits under the GLICO Motor and Homeowners Club were carefully thought through, with a focus on the customer.

He mentioned for instance that the discounted ambulance service benefit was reflective of GLICO General’s commitment to supporting the national response to emergencies provided by the National Ambulance Service.

The collaboration with GLICO Healthcare was also apt particularly against the backdrop of the insurance industry push to ensure a closer linkage with Health Insurance.

He highlighted how technology has been the hallmark of the company and expressed excitement about the launch of the online platforms, referencing the WhatsApp Business and web portal that give cherished customers the convenience of buying policies in a matter of clicks.

He encouraged guests to have a conversation with the Cushioned Man on 0242426193.

The high point of the event was the unveiling of the award-winning gospel musician, Joseph Oscar Mettle as the face of the Motor club and Nadia Buari, a celebrated movie actress, as the face of the Homeowners’ club by Mr. Edward Forkuo Kyei, the Group CEO for GLICO

The Special Guest of Honour, Shaibu Ali listed two key things that insurance companies need to do to be successful which were innovation and digitization for which he applauded GLICO General for showing the way and assured the company of his support.