The #GoBigChallenge powered by LetsGo is a community of Africa’s digitally-active creators, innovators and start-ups improving lives through financial and general wellbeing empowerment.

The social media challenge seeks to support some 11 local start-ups within the spaces of the programs the company supports; education, agriculture, creativity, technology and housing and who use social media to promote their sales, brand and customer awareness.

Winners will benefit from cash prizes, entrepreneurship sessions and networking opportunities.

Using the power of TikTok, Instagram and LinkedIn; business owners will be expected to submit entries of how they scaled from just an idea to make a decent profit.

Business owners are to create videos on their pages showing the progress they have made so far in their business.

With this challenge, LetsGo is empowering digital citizens in the age of the new normal with simple, accessible tailored Digital Financial and Beyond Financial offerings that meet their life goals and help improve lives.

A success story of the LetsGo community is Record Producer Nektunez, who took the world by storm with his production of 'Ameno Amapiano' and is growing big with his dreams.

For a creative like Nektunez, joining the LetsGo Nation gives him an opportunity to network with a community of influential African leaders, change-makers, and believers who are using their common energy to ‘get things done’, to help ’improve lives’ for all and make the most of it.