The 9th edition of the Advertising Industry’s flagship event, the “Gong Gong Awards” is slated for Saturday, 10th October, 2015 at the Labadi Beach Hotel.

The Gong Gong award is organized annually by the Advertisers Association of Ghana (AAG) to demonstrate the contribution of advertising to business, and to reward local creativity and strategic thinking.

According to Francis Dadzie, the Executive Director of the AAG, the Gong Gong awards have, over the years, established benchmarks for excellence and ingenuity across all sectors of the industry.

This year’s awards covers work produced and transmitted between January and December, 2014. A total of 194 entries which cut across media platforms such as television, radio, outdoor, digital and activation are vying for awards in over 10 categories which include Telecommunications, Insurance, Finance, Corporate Services, Hospitality and Estate Development.

Dubbed Digital Migration – The Challenges and Prospects for the Advertising Industry and Practitioners,   this year’s event, has been transformed in format.

“The media categories have been expanded to include activations, media effectiveness and creative use of media, all in a bid to reflect global changes in the industry,” said Mr. Dadzie.

 He said strict measures were put in place to ensure a fair and transparent judging process.

 “KPMG ran computer checks on each Juror's Score Sheets to identify deviant or bias scoring, adding “whenever any patterns of deviant scoring came to light, the Entry Manager and the Jury Foreman used their judgments to decide whether it was merely a statistical anomaly or whether to exclude those particular juror’s scores.”

On a scale of one to five, jurors judged the impact of the commercial, the creative thought behind the commercial, how well it communicates the marketing proposition and how well it was put together.

The highest scoring entries in each category will win Gold, Silver and Bronze Awards and the outright highest scoring Entry will win the Platinum Award.