Insurance and commerce partners Hollard Ghana and Melcom have announced the extension of their "Shop and Insure" collaboration beyond the current in-store Hollard on-the-go booths in select Melcom stores, to e-commerce on www.melcom.com.

This move will enable more Ghanaians to conveniently use digital means to access financial security on their purchases and lives.

The existing partnership between the unconventional insurance group with subsidiaries Hollard Insurance and Hollard Life Assurance, and the retail giant, Melcom, enables customers who enter selected Melcom stores to sign up for insurance on their appliances, electronics, and families while they shop.

With this e-commerce addition, customers can also navigate Melcom’s online shopping portal to access Hollard's general and life insurance products.

Speaking on the announcement, Group CEO of Hollard Ghana, Patience Akyianu, said; "As an innovative company, we seek ways to make insurance more accessible.

"Consequently, with this move to e-commerce, we have elevated our pioneering partnership with Melcom by adding digital to the conventional brick and mortar store distribution channel.

"We are proud to acknowledge that this aligns with our purpose of courageously pursuing a better way to improve the lives of Ghanaians."

“Our goal at Melcom is to be a one-stop shop for all our customers. Recently, there has been a surge in e-commerce since the outbreak of the COVID-19 pandemic. As a forward-thinking company, it is only prudent to add insurance to the variety of products available in our online shop. 

Customers can now log on to www.melcom.com to enquire about the unique insurance products as they shop for their groceries and home essentials online.

"We believe it will deepen our partnership with Hollard while increasing insurance penetration in the country”, said The Directors of the Group. 

The Hollard general and life insurance policies available on Melcom's e-commerce platform are motor, electronics and appliances, home, travel, life, funeral, and investment. Hollard is poised to answer all related customer enquiries.