Izwe Savings and Loans, a leading financial service provider in Ghana, has announced a strategic brand refresh aimed at enhancing its ability to meet the evolving needs of its customers and further solidify its position in the market.
After 13 years of successful operation in Ghana, Izwe has undertaken a comprehensive internal and external assessment of its brand. This evaluation highlighted the need for a strategic repositioning to effectively cater to a broader target market which is the underserved particularly the informal sectors as well as Micro, Small, and Medium Enterprises (MSMEs) and align with the company's new purpose which is to inspire progress.
After successfully serving in excess of 150,000 customers over the last 13 years, Izwe has become a household name for payroll lending and among the top 3 non-bank financial institutions in terms of Asset size.
"While we are proud of our accomplishments over the past decade, we recognize the need to evolve and adapt to better serve our customers and remain competitive in the dynamic financial landscape," Chief Executive Officer, Raymond Kwakye Bismarck said.
"The Izwe Group and Board of Directors saw the need to redefine our commitment to our valued customers and the underserved, particularly the informal sectors as well as Micro, Small, and Medium Enterprises (MSMEs). Hence the birth of our new strategy. To become a trusted, digital first financial service provider that inspires progress for the underserved in our country, through diversified customer centric solutions.” he explained.
"Our brand refresh signifies our commitment to innovation, customer-centricity, and driving positive change in the lives of Ghanaians", he added.
Customer feedback played a pivotal role in shaping the decisions around the brand refresh, with a focus on enhancing convenience and improving financial services accessibility.
The launch of this refreshed brand marks an exciting new chapter for Izwe Savings and Loans as it continues to empower individuals and businesses across Ghana with innovative financial solutions.
Izwe Savings and Loans Plc, a non-bank financial institution is a subsidiary of the Izwe Africa Group, which is headquartered in Mauritius and has operations in South Africa with subsidiaries in three other African countries, Zambia, Kenya and Ghana.
Latest Stories
-
Imani-Ghana criticises Akufo-Addo for not lauding Fourth Estate’s contribution to social development
3 mins -
Man remanded for allegedly stabbing businessman with broken bottle and screwdriver
28 mins -
Population in Kumasi Central Prison surges to 1800, threefold exceeding capacity
38 mins -
NPP to conduct La Dadekotopon parliamentary primary today
38 mins -
KPMG’s report on GRA and SML deal, government white paper on report and matters arising
38 mins -
I won’t reply to Chris Brown tour criticism – Ayra Star
41 mins -
British Columbia to back off drug decriminalisation project
49 mins -
Veteran commentator Joe Lartey Sr dies at 96
49 mins -
Livestream: Newsfile discusses KPMG report on SML deal, ILO on SSNIT reserves and NDC’s running mate
1 hour -
Ghanaian activist hugs over 1,100 trees in an hour to set Guinness World Records
1 hour -
Mathew Anim Cudjoe’s Dundee United promoted to Scottish Premiership after Championship win
1 hour -
NSMQ star Jochebed Adwoa Sutherland sweeps 12 awards at UG Vice-Chancellor’s Ceremony
2 hours -
Ghana’s Education Quality ranked 125 out of 183 countries in latest Global Youth Development Index
3 hours -
Emma Stone wants people to use her real first name
3 hours -
Verna Purified Water emerges as ultimate winner at Ghana Beverage Awards 2023
3 hours