The International Advertising Association (IAA) has elected Joel Edmund Nettey as Senior Vice-President of the Association (IAA) for the 2018-2020 period.

Going by the IAA structure, Mr Nettey becomes its president-elect and will assume the office of the Chairman and World President of the IAA for the 2020 - 2022 period.

Prior to his appointment, he was the immediate past president of the Advertising Association of Ghana (AAG) and vice-president – External Communications, IAA Global.

He is the Chief Executive of the NINANI Group, which comprises ReZultz Advertising, Interactive Digital, Touchpoint Magna Carta, Brand Alert and Innova DDB Ghana.

“I am honoured and deeply humbled by the opportunity to serve at the highest level of the IAA. The confidence reposed in me by this election is gratifying.

“My election is a recognition of the development of marketing communications on the African continent, especially when my election also comes at a time where the IAA is repositioning itself as a global compass for marketing communications,” he said.

He is hopeful with the help of God, the support of the executives and all members of the IAA, the arduous task ahead will be discharged creditably for the furtherance of the Association.

Mr Nettey dedicated his new feat to his predecessors at the IAA, Reginald Laryea, for his pioneering role and Norkor Duah, “for the commitment that has seen the IAA begin to grow across Africa”.

Joel is a savvy and well-acclaimed management, marketing, and marketing communications professional and a leader of Ghana’s marketing communication industry.

He was recognized several years ago by The Network Journal (TNJ) USA as one of the 20 Young Achievers across Africa in its maiden “Forty Under 40 Africa” Awards.

The International Advertising Association (IAA), which celebrates its 80^th birthday this year is headquartered in New York, was founded to champion responsible marketing.

It has 56 chapters in 76 countries, with global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics.

The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.