Partner, Accounting and Advisory Services at KPMG, Reindolf Annor, is urging the public to engage in strategic investments that would help them survive in turbulent economic situations.

According to him, Ghanaians must invest in alternative sources of income to stay resilient in difficult times, while finding alternatives to survive such situations.

Speaking in an interview on Market Place on Joy News, Mr Annor mentioned that investments are critical to having a sustainable and safe future.

“The key role that strategic investment will play is to help you sustain your future. So you need to make some investments and there are different investment advisors that you can fall on to help you make the relevant investments to help you in difficult times”, he said.

He urged all to endeavor to make short-term financial plans to enable them to cope with growing expenses so that they can remain economically afloat.

Additionally, he further advised people to set goals for themselves to guide their spending and expenditure in these critical times of economic hardship and distress.

He also entreated individuals and companies to plan their finances well to control costs and make significant savings in these critical times.

Reindolf Annor will continue with the Advisory Series on “Effective Personal Financial Planning in a Tight Economy” on Market Place and Business Live on Joy News at 1pm and 5pm.