Unilever Ghana PLC, a leading brand in Ghana noted for manufacturing family care products such as Keysoap, Geisha soap, BF soap and a list of trusted detergents, has launched Keysoap at 60 “Amansan Akyede” promo to celebrate the brand’s 60 years of existence.

Keysoap is a product that has transcended many generations, for which reason it has become imperative to recognise its loyal customers and trade partners who have supported the brand over the years, as the company celebrates the 60th anniversary of its existence.

As part of activities to celebrate the 60 years of the existence of Keysoap, Unilever Ghana has launched a promotion to reward its loyal customers with various products and prices including diamonds and cash prices.

Speaking at the forecourt of the Tema Metropolitan Assembly (TMA) where the launch took place, the Head of Corporate Branding at Unilever Ghana PLC, Theodora Kassu, said Keysoap for over sixty years, has been one of the trusted products in Ghana as it offers long-lasting laundry experiences at an affordable price.

“As part of its efforts to reconnect to the community, Key soap is one of the most affordable soaps you can find on the Ghanaian market, and it does not hurt the hand when one uses it coupled with a unique fragrance that has lived for over 60 years, and this fragrance sets us apart from other bar soaps on the market.

As a brand, we don’t only want to share this milestone chalked by the brand or celebrate it internally but want our consumers to be a part of this celebration. All they need to do is look out for the 250-gram, 800 or 1000-gram with a special sticker inside the bar soap. Consumers who find the sticker automatically enter a promo to participate in the draw to win some of the prizes up for grabs during the 60th-anniversary celebration of the Keysoap brand."

The Managing Director of Unilever Ghana PLC, John Owusu Ansah described Keysoap as a historic and iconic jewel of Unilever PLC.

He added that the bar soap has been improved with some new features to make it more appealing to the Ghanaian market.

He said, “The 60th-anniversary celebration of Keysoap which is christened “Keysoap Amansan Akyede” is also to reconnect with the consumers of the product and create moments of joy and celebration”.