Makeup Ghana a business advocate and event organizers has rolled out an initiative that seeks to shape and promote the beauty industry in Ghana.

The company recently launched officially with a call on industry players to share and exchange business ideas to enable them compete on the global market.

The organization which has been operating for some couple of months organized a two-day makeup and beauty exhibition at the La Palm Royal Beach Hotel in Accra.

Setting new standard in participation and representation of the key industry players, Ghana Makeup Connects presented an enviable opportunity to exhibitors especially with regards to the promotion of their products and services to a large number of visitors, as well as liaising with key distributors and makeup artists.

 
Though it was a maiden edition, the exhibition showcased new trends on the market.

The program dubbed ‘Ghana Makeup Connects’ attracted over 30 participant from across the country.

Speaking after the exhibition the Deputy Minister of Tourism and Creative Arts Dzifa Gomashie praised the exhibitors for quality works and remarkable products and services displayed.

She said her ministry and government will be happy to support entrepreneurs like Makeup Ghana Connects.

Makeup Ghana Connect  is an initiative spearheaded by Rebecca Donkor a Ghanaian social entrepreneur to create momentum and an ecosystem for the emerging and fast growing beauty industry in Ghana.

Rebecca Donkor said after the opening ceremony that there has been an upsurge in activities in the beauty industry in Ghana and with the emergence of a new crop of vibrant makeup artistes and an influx of cosmetic brands and stores should be a holistic approach to shape the sector.

The program was initiated with the objective of creating a vehicle or platform to bring together players from the Makeup profession, the Makeup brands and stores in the trade to generate synergy and drive traction for growth in the industry.