The Women In Entrepreneurship- Ghana (WIEG), a group promoting women empowerment, is pressing on market women in the Sunyani Municipality of the Bono Region, to incorporate basic business skills practices such as proper book keeping in order to achieve gains.

Sylvia Tweneboah-Koduah, President of WIEG, noted that majority of them were not able to achieve the desired growth as a result of failing to keep proper records of their business operations.

She maintained that it was therefore necessary that the traders adopt strategies in line with their activities to keep them in business.

Ms Tweneboah-Koduah made these remarks during a day’s business management workshop which registered more than 500 participants drawn mainly from the Nana Bosoma Market (Wednesday Market).

It was aimed at equipping the market women with the requisite knowledge to transform their businesses.

As part of the outreach programme, WIEG shared over 500 notepads and pens to the participants, which were all geared towards encouraging the traders to practice simple book keeping.

Ms Tweneboah-Koduah, who led the WIEG delegation, noted that the training within the area became necessary after it was observed that the illiteracy rate of participants was high, as majority were not keeping records of their daily transactions.

The President of WIEG said some of the benefits of keeping good account was that “the individual is able to monitor his or her in flows and out flows, and this also helps them to make decisions on time as to whether they are actually benefiting or making losses”.

She was optimistic that the workshop would boost skills and techniques needed for their businesses to flourish.

Maame Akua, a tomato seller, who was part of the trainees, said she did not write down activities she undertook as part of her business and usually forgot her transactions.

She said this bad practice usually led to loss of revenue and therefore expressed gratitude to WIEG for the assistance.