Medikal has been appointed as ambassador for the National Youth Authority'’s campaign against the use of the synthetic drug known as 'red' among young people, the Minister for Youth Development and Empowerment, George Opare Addo, has announced.

George told Parliament on Wednesday, February 25, 2026 that the appointment was intended to harness the musician’s influence to strengthen the anti‑drug message among Ghana’s youth, especially those at risk of substance abuse.

“In a strategic move to enhance the campaign’s appeal and credibility among the youth, the National Youth Authority has appointed renowned Ghanaian musician Medikal as an official ‘Red Means Stop’ ambassador. Medikal’s significant influence among young Ghanaians through his music and social media presence makes him an ideal advocate for substance‑free living,” he said.

He added that Medikal would serve as a visible role model by promoting drug‑free living through public appearances and online engagement. This includes taking part in school outreach programmes, featuring ‘Red Means Stop’ themes in music videos and performances, and supporting advocacy training and mobilisation efforts.

Mr Opare Addo said that, alongside the ambassadorial appointment, the National Youth Authority has implemented measures to strengthen the fight against substance abuse.

Drug use and abuse has become a major concern for young people in Ghana, with recent data showing tens of thousands of youth affected.

About 50,000 people in the country are reported to be drug users, of whom around 35,000 are students aged between 12 and 35 years. Alcohol, synthetic opioids, marijuana and cocaine are among the substances being abused, and dangerous combinations such as “Red” have become more common.

Nearly four in ten senior high school students and more than four in ten tertiary students say they have encountered drug use, while many first‑time users begin experimenting in their mid‑teens. Substance use is linked to impaired memory, truancy, behavioural problems and long‑term addiction.  

The 'Red Means Stop' campaign forms part of a broader national effort under the Ministry of Youth Development and Empowerment to raise awareness about the dangers of opioid abuse and promote healthier lifestyles among young people.