MTN Ghana, in collaboration with Zoomlion Private Services Limited, successfully rolled out a community focused waste management initiative during the Easter festivities in Kwahu.

As part of the initiative, MTN provided labelled dustbins to separate waste for recycling and to keep the environment clean during and after the celebration.

The dustbins were labelled for proper disposal of wastes such as plastic, cans, glass, paper and general waste. 

Throughout the festive period, the labelled dustbins were placed at key locations in Obomeng, Mpraeso and other strategic locations.

The initiative aimed to raise awareness about the importance of waste segregation, reduce littering, and foster sustainable waste management practices among residents and visitors.

Waste collected from the bins were gathered every day by Zoomlion for recycling, reinforcing the campaign’s eco-friendly agenda.

Commenting on this initiative, the Chief Corporate Services and Sustainability Officer of MTN Ghana, Adwoa Wiafe said, “We are proud to be part of this impactful initiative. 

"At MTN Ghana, sustainability is at the core of our strategy, and we believe that collective action is key to driving meaningful change within our communities.”

The dustbins used during the Easter celebrations were donated to the Kwahu South Municipal Assembly. This donation will support the Assembly’s waste management efforts beyond the festivities.

MTN Ghana remains committed to supporting local authorities in maintaining clean and healthy environments in local communities.