Nutrifoods Ghana Limited, jointly owned by Olam International and Sanyo Foods of Japan, has launched a sugar-free biscuit in the cracker category.

This is to meet the fast-growing demand for healthy snack nourishment among consumers.

According to the company which produces popular household biscuit brands like Perk, Milky Magic, Royal Digestive and Royal King Cracker said it extensively studied the prevailing consumer trend.

“The introduction of Royal King Cracker franchise is therefore important to fully addresses the rising consumer need for a sugar-free cream cracker,” Jay Anjaria, the Marketing Head of Nutrifoods said at the launch.

“Many people in this part of the world love crackers and the Royal King Cracker has enjoyed pre-eminent status in this segment. As the popularity of snack rises with the increase in the pace of life, consumers are seeking options to snack freely without having to worry about sugar,” he explained.

According to him, the company has always believed in reaching out to the consumer and anticipating their current and future needs to enable them to stay ahead of the product development curve.

“There is a segment of consumers who are very watchful of their sugar intake. With snacking on the rise, there is no real sugar-free option for them and hence this product is specially designed to deliver that,” Mr Anjaria said.

Amitabh Coomar, Business Head at Nutrifoods Biscuits disclosed that there will soon be a new capacity infusion to meet the growing demand for its products.

Cream cracker sugar-free biscuits will be available in two convenient sizes of 82 grammes and 44 grammes and can be found in all supermarkets, neighbourhood groceries and mini-marts across the country.

The new cracker brand was unveiled in the major commercial centres of Ghana including Accra, Kumasi, Takoradi and Tamale, under the theme “Snack Freely” and was recorded as the first large-scale launch for any biscuit brand in the country.