Premier Bet, a pioneer in the sport betting industry in Ghana, has  launched a new product at the company’s game center at Teshie a suburb of Accra.

The Live Betting product offers clients to bet in many exciting ways with increased winning opportunities  across different markets across the country.

The product allows customers to predict at most five minutes into the progressing games.

This according to CEO of Premier Bet, Mr Tony Hill, makes the new product  unique.

He said unlike the existing ones where both pre-match and  all betting ceases once the game or event kick off, this new product allows for betting even the game has kick started.

He said,  "what makes the new  in-play live bets exciting is that the odds are updated as the action unfolds so clients  can challenge their opinions in a live environment, in real-time. So, if you are watching a football match and you see that both teams have started with all guns blazing, you might be more likely to predict that the first goal will arrive early. If that’s the case, then you can back your opinion betting the time of the first goal in-play."

Starting operations two years ago the company now boasts of 28 betting centers across the country and currently working to launch the online version to give real comfort to people to patronize the service from their homes.

Mr. Hills said when they started operations people did not understand the game, however, now the market share of the company has significantly grown as customer appreciation increases.

He attributed the success of his company to the prompt payment and incentives the company give to their numerous clients.