Ghanaian entrepreneur and digital creator Princess Burland has used her online platform to spotlight the work of a 12-year-old beauty entrepreneur she met at the London edition of the Women of Valour event.

According to Burland, the encounter with the young founder left a lasting impression and prompted her to publicly support the budding business.

“I met a young founder who is already building her own beauty brand at just 12 years old. Her passion and determination were truly inspiring,” she shared on social media while encouraging followers to support the young entrepreneur.

The young founder, Nicole Obeng-McCoy, runs N.O.M.A Beauty, a small lip gloss brand she started herself. Burland said their meeting happened during the empowerment event in London, where Nicole and her mother later invited her to their home to showcase the handmade beauty products.

During the visit, Nicole presented Burland with a handwritten letter expressing her appreciation and sharing her dream of becoming a successful beauty chief executive one day.

In the letter, the young entrepreneur explained how she carefully creates each lip gloss and hopes to grow her brand into a recognised beauty business in the future.

Moved by the gesture and the determination behind the young brand, Burland shared Nicole’s story and products with her followers online. The post quickly gained traction and significantly increased attention for the business.

Within a short period, Nicole’s social media following reportedly jumped from about 94 followers to more than 3,000, introducing a wider audience to her brand.

Burland, who founded beauty and lifestyle ventures including Diya Organics and Diya Studio, has built a reputation for promoting entrepreneurship and mentorship within the creative and beauty industries. She is also preparing to launch another venture, Diya Beauty Supply.

Her decision to highlight Nicole’s work has drawn praise online, with many observers describing it as a powerful example of established entrepreneurs supporting the next generation.

The moment has also sparked broader conversations about mentorship, visibility and the role successful business figures can play in encouraging young innovators.

For Burland, the experience reflects a wider commitment to using her growing international platform to empower emerging talents in the beauty and business space.