A study by Dr. Abena Yeboah-Banin of the Communications Department, University of Ghana and Kwaku Krobea Asante from Media Foundation for West Africa has found deceptive messages in radio presenter mentions of herbal medicinal products.
Findings of the study are available in the International Journal of Pharmaceutical and Healthcare Marketing.
According to a 2014 report, information on herbal products is less consumed as it requires some level of literacy.
It says Presenter Mentions therefore help to readily deliver messages the masses and highly relied on for decision-making.
The study sought to compare radio Presenter Mentions of herbal medicines to their packaging information to see how consistent they are in providing credible information to consumers.
The researchers monitored and recorded 40 herbal products presenter mentions on 10 radio stations in Ashanti and Greater Accra regions.
They found the deception stems from under-representation to sometimes, blatant misinformation.
“Suggesting the possibility that audiences will have difficulty relying on them for decisions,” the report says.
The researchers calls for policies to regulate media promotion of herbal medicinal products.
“The study points to a need to pay closer attention to message salience and consistency where multiple channels are used in promoting herbal medicinal products.
“There is the need for better policing on how herbal medicinal products promote themselves, particularly where they use multiple media channels that introduce variations into their messages,” the study recommended.
- Sam George: Lack of bed and ambulance led to death of a 12-year-old
- Ordering loophole allowed students to eat for free at KFC for six months
- Woman attacked by wild antelope succumbs to death
- Ernest Ako (Former IGP)
- Parliament will carry out its own investigation into alleged assault on Citi FM journalists – James Agalga
- Accounts of how some people are treated by National Security shocking – Samson Lardi
- Playback: Newsfile discusses alleged assault on Citi FM journalists, Otumfuo joins ‘galamsey’ fight
- Social media reacts to Affail Monney’s apology on Citi FM journalist’s breach of ethics comment
- I’m surprised DSP Azugu is still at post after Ayawaso West Wuogon violence – James Agalga
- Complaints by aggrieved KATH staff have been resolved – Head of Surgery Directorate
Greed, dishonesty and hypocrisy must be eschewed in ‘galamsey’ fight – Asantehene
Emotional Stephen Appiah tears up talking about son Rodney
Attacks on journalists: Seek help from international bodies if national agencies fail to address problem – Ken Ashigbey
Shun party politics at the workplace – Central Regional Minister
GPL: Four games to lookout for on matchday 25
Wesley Girls no fasting policy: Peace Council calls on Ghanaians to be circumspect in pronouncements
Israel strike in Gaza destroys building with AP, other media
Chinese busted for mining at River Pra by military task force
Rotary Club builds classroom block for Yahima SDA
Government must involve local communities in anti-galamsey campaign – Galamsey Researcher
We’ll fully cooperate with Energy Minister to facilitate lifting of new LPG outlets ban – LPG Marketers Association
Covid-19 has affected blood mobilisation – Dr Srofenyo
We have $200m for you to borrow – ECOWAS Bank to governments, businesses
Ban on drumming and noisemaking imposed in Korle-Klottey as preparations towards Homowo begin