Audio By Carbonatix
Snapchat's CEO Evan Spiegel has said the company will fact-check political ads on its platform.
The announcement comes as other tech giants face criticism for their policies ahead of the 2020 US presidential elections.
Facebook has said that it will not fact-check political ads, while Twitter has banned them altogether.
Mr Spiegel said Snapchat tried to "create a place" for ads in order to engage young people in politics.
All campaign ads will be checked by a dedicated team at Snapchat, he told the news broadcaster CNBC on Monday.
In September, Facebook made it clear it would not be fact-checking political adverts ahead of the election. Chief executive Mark Zuckerberg said the platform would treat all posts by politicians as "newsworthy content" that should "be seen and heard".
The company has since come under fire from politicians in Washington, and partially reversed its stance by taking down fake content posted by one political candidate.
Twitter's chief executive Jack Dorsey announced last month that the platform would ban all political ads, rather than moderate them. He said in a tweet that the reach of political messages "should be earned, not bought".
However, Twitter clarified this policy last week, saying that while ads by candidates, political parties or elected government officials are not allowed, advertising by vetted news publishers will be permitted.
Ads on Snapchat
Snapchat publishes a record of political and advocacy ads that have been run on its platform. According to the data from 2019, the presidential campaigns that have bought advertisements on the platform include:- US presidential candidate Joe Biden's campaign, which has spent $1,175 (£908) on three ads with 281,894 views.
- US presidential candidate Pete Buttigieg's campaign, which has spent $35,618 on 39 ads with 8,079,020 views.
- US presidential candidate Elizabeth Warren's campaign, which has spent $27,192 on 42 ads with 6,790,387 views.
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Tags:
DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
Latest Stories
-
Trump’s $100,000 H-1B visa fee thrown out by judge
7 minutes -
Weak enforcement of audit findings fuels rising infractions across Africa – Experts
21 minutes -
MTN Home named title sponsor of The Build Project
33 minutes -
AMA fines 13 offenders during National Sanitation Day exercise in Accra
36 minutes -
Osu building demolished after structural failure raises safety concerns
40 minutes -
Lands Minister Armah-Kofi Buah launches Responsible Cooperative Mining initiative for Akyem Kotoku in Eastern Region
43 minutes -
Bonn Climate Talks: Ghana takes the floor on behalf of the African Group of Negotiators
47 minutes -
Ghana Movie Awards: A great production marred by poor time management
52 minutes -
DENSTAR project: Global consortium launches €11m dengue vaccine initiative for Africa
1 hour -
TEIN-KsTU lists Mahama government interventions easing tertiary student financial burden
1 hour -
A rainfall tax for Ghana: Is it time to finance flood resilience differently?
1 hour -
Telecel Foundation Healthfest extends healthcare service to Konongo for Ashanti Month
1 hour -
Business Week’s Kofi Ahovi calls for stronger international partnerships to drive climate solutions
1 hour -
Avenor building collapse victim identified as Esther Donkor, a trader and mother of 4
2 hours -
GSA PhD cohort in UK expresses frustration over delayed scholarship payments
2 hours