On April 19, 2022, legendary American rapper Snoop Dogg appeared on popular podcast, Drink Champs, opposite NORE. 

During the conversation, he revealed that his latest album made $21 million in the metaverse and $34,000 in real life.

He says, "Boom dropped the album, it made $21 million the first day, but in the real world, it streamed like nine million [somewhere], seven million somewhere else, but only got 34,000 downloads."

He released BODR, his latest album as an NFT in February 2022. The album is his third - but 23 years apart from his second - on Death Row Records, which he recently purchased from eOne Music. 

In the same month, Music Business Worldwide reported that Snoop Dogg had sold $44 million worth of NFT stash box in five days.

During the chat with Drink Champs, he also revealed the details behind his acquisition of Death Row Records, a label that signed him in the early 90's, when it was owned by Dr. Dre and Suge Knight.