Stanbic Bank Ghana has been adjudged the Best Bank of the Year, 2018 at the 30th Chartered Institute Marketing Ghana (CIMG) National Marketing Performance Awards.
The event was held at the Accra International Conference Centre (AICC) in Accra over the weekend.
Stanbic Bank’s award is in recognition of their “excellence in strategic marketing from market insights through the implementation of marketing mix programmes and thereby delivering excellent results,” that’s according to the citation.
CIMG in the citation continued to praise Stanbic Bank for cohesively hinging their continuous growth on some binding principles that have ensured harmonious co-existence both within and without.
“Your CSR initiatives in the area of health, education and agriculture and community development amongst others have left many of your beneficiaries with lasting memories of you,” the citation read.
Commenting on the award, Chief Executive of Stanbic Bank Ghana, Alhassan Andani, said to be recognized as the Bank of the Year in a year that was particularly turbulent for the banking sector is a huge endorsement.
“Evidently, 2018 was a very turbulent year for Ghana’s banking and financial sector and public trust when confidence in the financial system was waning.”
“It was a time when banks and other players in the industry had to work effortlessly to restore public trust and confidence through strategic marketing communication efforts. And to be recognized as the foremost bank leading this charge means a lot to us as a bank and we are proud of ourselves”, Mr Andani said.
He dedicated the award to all the employees, partners, and customers of the bank for their commitment to the Stanbic Bank brand, their hard work and confidence reposed in the bank over the years.
The Bank of the Year award brings to five the number of CIMG awards won by Stanbic Bank over the past five years. Previous awards include Product of the Year (2014), Marketing Practitioner of the Year (2014), Marketing Man of the Year (2015), and Marketing Oriented Company of the Year (2016).
This year’s awards, which coincides with the CIMG’s 30 years of existence was held under the theme, “Celebrating 30 Years of Promoting Marketing Excellence: Synergies for the Future.”
The aim of the awards is to contribute immensely towards improvements in organizational and professional performances for practising marketers.
The awards covered six major competitive areas including Hall of Fame; Personalities; Media/Marketing Communications Organisations; Business Organisations; Products; and Not-for-Profit Organisations.
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