La Flame AKA Travis Scott is a master of collaborations.
In 2020 alone he has not just worked with Nike, but also with Epic Games on a partnership that saw the release of chart-topping track “Fortnite”, McDonalds on a meal deal and a line of Cactus Jack-themed merchandise, and he has even teased a collaboration with 2000s favourite Evisu, which is yet to drop.
And that’s before you even consider his musical hook-ups with Kid Cudi, Rosalía, MIA, Kanye West and Migos.
Earlier this month the 29-year old, Houston-born rapper teased his next project, which saw him venture into the world of gaming once again.
The Japanese conglomerate Sony announced in a blog post that Scott is the new strategic creative partner for its PlayStation division, noting that the partnership was born out of the “Highest In The Room” rapper being a self-declared PlayStation fan.
Following this, Scott shared a black-and-white video to his 34.4 million followers on Instagram this weekend, which saw him sitting on a chair in front of a sound system and TV, before booting up the upcoming PlayStation 5, which you’ll be able to buy from 12 November.
The video also showed a selection of the Sony employees who were behind the PlayStation 5 but rather than the glimpse at the console, it was what they wore that excited us.
The trio sported custom Cactus Jack merch and a never-before-seen pair of Nike x PlayStation Dunks, which feature backwards Swoosh details on the outer sides, more than likely designed by Nike veteran collaborator Scott.
While then the apparel side of the collab was shrouded in mystery, Scott did reveal that the first major move in the creative partnership had him redesign PlayStation’s Japan-based office (no big deal).
Captioning the Instagram video, Scott said, “Meet the gang ReBuilt a office at the topfloor in Japan To chef up.”
And now the rapper has unveiled the full collaboration, taking once again to Instagram to reveal the Nike x Cactus Jack x Playstation hook up.
The collection comprises a pair of those pale grey Nike reverse Swoosh kicks, which Scott is calling the Mad Jaxx TS5, and you can't even buy them.
Instead you need to enter a draw on Scott's website to win a pair.
What's more, as teased before, there's a load of Playstation x Cactus Jack apparel up for grabs, from simple logo hoodies to T-shirts with Scott in game mode on the front.
See the best picks below.
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