Dortmund, Germany – There was a brief silence in the room when Daniel Parker made the statement.
“The Bundesliga averaged an attendance of 43,000 fans per game.”
To put that in context, an average Bundesliga game could fill the Accra Sports Stadium, and there’d still be 3000 human beings waiting outside the gates for seats.
Parker was speaking to journalists gathered at the German Football Museum here for a workshop, facilitated by pay-TV giant StarTimes, on improving standards in football leagues.
As a Public Relations officer of Bundesliga International, Daniel is proud of these numbers.
“If you think of the fact that Borussia Dortmund alone is averaging 50,000 fans per game, then you know we are doing something right. And I believe it can be done elsewhere.”
The 17 journalists present from nine countries, including Joy Sports’ Gary Al-Smith, lapped up the ways in which the Germans had built such an attractive product.
1) Clubs must go into communities they are situated in and serve them. Forge relationships through projects that show a human face of clubs.
2) Invest in technology that attracts audiences, especially young people, to follow and talk about the league.
3) After acquiring technology, train people to be competent in them, making sure that the knowledge is transferable across generations.
4) Ensure that the integrity of the league is protected at all costs. Integrity results in trust, which, in turn, translates into corporate interest.
5) Make a commitment to give fans an experience when they visit stadia. Let match venues be havens of fun and social gatherings, rather than just places to spend 90 minutes.
6) Ensure that broadcast partners, such as StarTimes is with the German top flight, gets mileage for its spend on the league.
The workshop is part of a larger tour for these selected journalists to build capacity and to experience the Bundesliga first hand. They will be, by courtesy of StarTimes, be watching two lives games this weekend and attending VIP events.
- Former Minister for Monitoring and Evaluation, Dr Akoto Osei dies aged 64
- 2 Ghanaian students honoured for topping West Africa in 2022 WASSCE
- Bridget Otoo’s horrifying story of how her car was nearly snatched on Tema motorway
- AFCON 2023Q: Chris Hughton opens Black Stars camp with 8 players
- Police probe Prof Frimpong Boateng’s Jubilee House ‘galamsey’ allegations
- GACL settles GH¢10m out of GH¢28m owed ECG; balance to be paid in 2-weeks
- Ofori-Atta leaves for China for crucial debt restructuring negotiations
- ECG recovers GHȼ18.5m out of ȼ46.9m from 3 state institutions
- Avoid mass gatherings, restrict your movements to safe areas – Ghana’s Mission in SA to Ghanaians
- Dismiss hangers-on appointees at Presidency – Asiedu Nketia tells Akufo-Addo
- Livestream: Graphic Business/Stanbic Bank Breakfast meeting
- Namibia braces for protests on Independence Day
- Ambulance case: Our client didn’t authorise LCs – Ato Forson’s lawyers to court
- ECG disconnects power to Ho Airport, GRA and KFC over debt
- Don’t be deterred by criticisms – Akufo-Addo urges EC
- UPSA names new hostel after national icon Nii Amon Kotei
- Today’s front pages: Tuesday, March 21, 2023
- Cedi may record mixed performance to dollar this week
- T-bills auction: Government to raise ¢3.21bn this week
- The South African choir that performed for Queen Victoria
- Stop the arrogance, downsize your government – Fifi Kwetey tells Akufo-Addo
- Akufo-Addo’s government suffering a complete collapse of credibility – Fifi Kwetey
- Akufo-Addo’s government has been the luckiest in terms of resources, they have no excuse – Fifi Kwetey
- IMF lied about Covid-19, Ukraine war being cause of Ghana’s economic woes – Fifi Kwetey
- Akufo-Addo still in campaign mode – Fifi Kwetey