Vlisco, the renowned Dutch fashion textile brand, has opened its new retail concept at the West Hills Mall in Accra.

Vlisco is loved for its colourful and vibrant fabrics, such as Wax Hollandais, Super-Wax, Java and Voilà for You by Vlisco.  

These fabrics form part of the colourful fashion landscape in West and Central Africa and especially in Ghana.

With the opening of this store, Vlisco aims to provide the fashion savvy consumers of Accra with even more fashion inspiration and service than ever before.

Madam Joyce Aryee in a Vlisco fabric 

Some patrons at the new store 

Managing Director for Vlisco, Kofi Boateng, at a ceremony to launch the shop said “Accra is an incredibly fashion forward city and this store intends to satisfy our appetite for inspiring fashion. This new WestHills Mall store reveals a new environment concept where the consumer is the focal point”.

He indicated that Vlisco’s aim to make their customer’s shopping experience and journey towards their dream outfit as pleasurable as possible necessitated the need to envelop them in the brand world with new products, old favourites, new services and promotions.

Vlisco’s new store is a culmination of over 160 years design heritage and love for the African woman, resulting in a unique store environment and experience.Providing a unique and enriching retail experience, whilst fulfilling the fashion desires of our customers, is at the forefront of this new retail drive.

The store represents a white, blank canvas upon which the Vlisco works of art can be displayed.  Diamond shaped furnishings and angled walls ensure the consumer can wonder at all the facets of the Vlisco brand. 

TV personality Anita Erskin at the launch 

A touch of gold highlights the true luxury and sophistication within the store and reveals hidden treasures within. 

The fully air conditioned haven ensures you can admire our products, whilst enjoying fashion inspiration on digital screens and getting professional advice and fittings in total comfort.

Vlisco Wax Hollandais, Super-Wax, Java and Voilà for You are of course to be enjoyed in all their splendor at this new luxury store. New products and services will also be available, such as the new Ready to Wear clothing range ‘Vlisco Prêt à Porter’; bags and scarves; ‘Prêt à Créer’, shorter length pieces of fabric in a handy set and professional styling advice. 

A design by Samson Kreation Collection with a Vlisco Fabric

The well attended opening event, treated guests to a display of beautiful and elegant outfits made with the new fabric collection from Vlisco, Splendeur, created by specially selected and talented Ghanaian designers who amazed guests with their talents.