Vodafone continues to show leadership and knowledge in the use of new channels to enhance customer experience delivery.
This year the company announced a number of customer engagement platforms including ToBi, an industry’s first virtual assistant chatbot that performs customer care functions and provides 24-hour assistance to customers on products, services, and enquiries.
One of the many ways Vodafone excites and interacts with its customers is through My Vodafone App. This unique app is a self-care mobile application that allows customers’ access to unlimited Vodafone services; designed with the objective of empowering the customer to do more and manage their accounts on the go.
My Vodafone App, combines customer touchpoints and queries into one place to make engagements with the company much easier. With its sleek new design and new tabs, customers can now send money, top up their account, see the last few transactions and raise any customers concerns for a quick response by ToBi. Customers will also be able to access Vodafone’s media content including the award-winning Healthline programme.
The mobile app has also given birth to a number of groundbreaking consumer campaigns in the past. These include an interactive gaming application named “Yen di Agoro’’, which rewarded thousands of customers in diverse ways with winnings, ranging from laptops, TV sets, smartphones, home theatres, bundles and airtime.
Vodafone also introduced ‘Shake’ a unique campaign that rewarded customers with free data and weekly rewards by simple shaking their handset.
Known for its passion for innovation and creativity, Vodafone Ghana has taken this game-changer to a completely new level with the introduction of the all-new MyVodafoneApp (MVA).
Angela Mensah-Poku, Director of Commercial & Digital Transformation, said, “This new and redesigned mobile application is completely different from the usual consumer mobile apps. Its unique and intricate features offer a complete all in one solutions platform for our customers.
“The new MVA is the most extensive overhaul the app has seen, since its inception and it will certainly be a key engagement channel between our customers and us. One remarkable thing about MVA is its integration with our Vodafone Cash platform, the most secure mobile money platform in the country.
“Besides engaging with us in real-time, enjoying the rare rewards and matchless experience, customers can now make payments directly whilst using the app.
“We are also proud that this App was delivered by our local team, young talented, Ghanaians whose expertise and creativity have given birth to something world-class ’’
She also stressed that MVA, which is in line with Vodafone’s digital strategy, empowers and allows customers to be in control 24 hours a day.
The telecommunications giant aims to significantly increase the number of customers using the app to reach out on their demands.
The redesigned MVA has a new look and feels as well as an enhanced user experience. Customers are placed on an exciting customer loyalty scheme in addition to 1GB data when they download the app that is available on the various smartphone download stores.
- Task force destroys excavators allegedly belonging to NPP Women’s Organiser
- Mahama’s ‘dumsor’ is different from Akufo-Addo’s – Kweku Awotwi
- Dr. Adoma Dwomo-Fokuo Odame: Dear Sam George, red is the only colour that matters
- Ghanaians to re-register SIM cards in June or risk losing phone numbers
- 23-year-old arrested for attempting to sacrifice his nephew for money
- Armed robbers jailed for robbing, raping pregnant woman
- Leicester issue Chelsea apology over Daniel Amartey FA Cup actions
- We pay ‘big money’ taxes and yet they burn our equipment – XtraGold Mining Company
- “I’m not proud of it” – referee for Hearts v Sharks game apologises for errors
- Galamsey: Desilting and dredging of the Offin river underway
Ghana will enforce Covid-19 restrictions until herd immunity is achieved – Akufo-Addo
Akufo-Addo’s approach to galamsey fight akin to mob justice – NDC
Maritime insecurity remains a big threat-CDS
NPP Women’s Organizer seeks justice for burnt mining equipment
Kajeji SHS in dire need of infrastructure 30 years after its establishment
IES MarketScan: A year on, why hasn’t ENI and Springfield unitized as directed
Withdraw illegal guards or lose your license – Forestry Services Division cautions Licensed Timber contractors
Senior Staff Association at Universities of Ghana resume strike after no-show Tier II
Registration of SIM cards with Ghanacard likely to begin soon – Bawumia
Anthony Joshua v Tyson Fury: Deontay Wilder arbitration casts doubt over Saudi Arabia bout
DCOP Opare Addo vows to take action against Delta Force following his attempted forceful removal from office
Ayew gives Swansea narrow lead over Barnsley in Championship play-offs
Mark Okraku-Mantey and arbitrators resolve MUSIGA election impasse
Francis-Xavier Sosu: Dishonesty of government in its economic management exposed by IMF
Banks to remain resilient and supportive of resetting post Covid-19 economy back to stability – BoG