Audio By Carbonatix
A London/Accra-based startup Zuberi is partnering with Ghanaian companies to offer all-in-one employee benefits through their app.
The app is set to go live in July 2020, after a successful private-beta test earlier in the year.
The app’s core product is a salary streaming feature which allows workers access to up to 50% of their salary on a daily basis after they have worked.
This provides an alternative option to quick high-interest loans which employees often are further burdened by given the often-disadvantageous terms and conditions that come with it.
The Founders shared their excitement having been able to build a sustainable model that has no interest rates or penalty fees for its users.
Zuberi, Co-Founded by Julian Owusu, has already signed on 9 companies ahead of their launch in Accra & Kumasi, Ghana targeting 4,000 employees.
She says, “Zuberi wants to establish a relationship between employers and financial wellness amongst workers in Africa. Employees we have tested the app with have seen an instant improvement in their financial wellness as they now have the ability to react quickly to unplanned events.
From a company’s perspective, there is no change to their internal payroll process, and it's free, so companies have been very warm to the concept.
So far, the average transaction value is around ¢300, but sometimes people take out between ¢50–¢500 because they need it for an emergency at that moment".
Julian Owusu added, “As African’s on and off the continent we are always talking about improving our economy and improving the lives of our people. This is primarily done in organisations/institutions, but we have noticed that it is rare for a company to have a financial wellness strategy for making sure that the people who are on the ground every day building their businesses are not suffering from anxiety or financial stress.
What we are building here at Zuberi is a suite of strong employee benefits that have an instant impact on workers' personal cash-flow. It’s something we will continue to iterate and improve over time as we understand people’s needs more”.
The team of five has already raised a pre-seed investment which has enabled them to build and test the product and is now raising further funds to scale the solution.
So far, organisations have seen the benefits of offering the app to their employees. Bennett Antwi, the Financial Director at Zuberi mentions in his interactions with companies:
During initial conversations, companies have struggled to believe that it is not a traditional loan. Zuberi is 6 times cheaper than most instant loans and Zuberi takes the risk off the employers".
Latest Stories
-
A source of excellence across generations – Vice President Opoku-Agyemang lauds Mfantsipim
44 minutes -
(Photos) Mfantsipim School launches historic 150th anniversary
1 hour -
Knights and Ladies of Marshall group backs Catholic Bishops’ stance on anti-LGBTQ+
2 hours -
Bright Simons writes: All the Filla in the Ibrahim Mahama/E&P – Gold Fields Saga
2 hours -
Monetise Idiocy In Ghana
3 hours -
The Ghanaian prophet and the mysterious death of his scottish wife Charmain Speirs
3 hours -
Nearly 400 sentenced in Nigeria for links to militant Islamists
4 hours -
Ghana’s recovery supported by gold strength despite global oil price pressures – Standard Bank Research
4 hours -
Methodist Church hails Mfantsipim@150; calls for “fresh consecration” to excellence
4 hours -
‘Excellence is our inheritance’ – Nana Sam Brew-Butler hails Mfantsipim’s 150-year reign in leadership
4 hours -
Kwaku Azar writes: A-G vs OSP
4 hours -
Mfantsipim–Adisadel rivalry built excellence, not division – Sam Jonah
5 hours -
Vice President launches Mfantsipim’s 150 years of shaping Ghana’s greatest mind
5 hours -
I assure Otumfuo, Mahama will join him to commission KNUST Teaching Hospital by end of this year – Haruna Iddrisu
6 hours -
Barcelona dominate derby to extend La Liga lead
6 hours