Audio By Carbonatix
The 8th edition of Destination Legon, a tourism exhibition organised by the Department of Marketing & Entrepreneurship of the University of Ghana Business School (UGBS), presents students the challenge of applying the opportunities offered by the digital space to create tourism and hospitality experiences for the potential tourists.
The event is scheduled to take place on the July 6-7, 2023 on the main campus of the University of Ghana includes a tour of the University campus and also the exhibition by students from both the under graduate and as post graduate students to display their innovations by applying digital concepts and tools such as Quick Response (QR) Coding, Augmented Reality (AR), Virtual Reality (VR), Block Chain Technology (BCT) and Artificial Intelligence (AI) to create tourism, hospitality and events products and services.
Professor Kobby Mensah, Associate Professor of Marketing and Convener of Destination Legon in an interview said the event has over the year’s contributed to the tourism sector in diverse ways as students bring to the fore innovative ways industry players can improve their services and products.
“The event has over the years brought together academia and players within the tourism sector to discuss areas of mutual interest and this has positively impacted the sector”.
He reiterated the fact that the tourism sector remains a major sector with the potential to create millions of jobs and also bring about economic transformation.
According to Prof. Mensah, this year’s activities includes a tour of Legon Campus on the July 6, 2023 and the conference and exhibition on the July 7, 2023, which will be attended by the Chief Executive Officer of the Ghana Tourism AuthorityAkwasi Agyeman with the Dean of the UGBS , Prof. Justice Bawole as the Host and the Chairman of the occasion will be the Head of the Marketing Department at the UGBS , Prof. Bedman Narteh.
The exhibition will also be attended by the Ghana Tourism Authority (GTA), Ghana Tourism
Development Company (GTDC), members of Tour Operators Union of Ghana (TOUGHA) and Ghana Tourism Federation (GHATOF), Tourism Society of Ghana, and Hoteliers Association of Ghana.
The exhibition will be used to climax the annual UGBS management week celebrations.
Latest Stories
-
T-bills: Government records 19% oversubscription, but interest rates rise
12 minutes -
The Cedi Ressurection: Goldbod didn’t promote galamsey to strengthen it
21 minutes -
INSTEPR says BoG’s gold purchase losses stem from structural challenges, not politics
26 minutes -
Why Sammy Gyamfi is the Peerless Public Servant of the Year
37 minutes -
Bills Microcredit marks strong 2025 performance with employee awards, 10 vehicles and cash prizes
39 minutes -
Mahama enjoys 67% approval as majority of Ghanaians express optimism – Global InfoAnalytics
51 minutes -
MTN Ghana spreads Y’ello Cheer to Christmas Babies in Savannah Region
51 minutes -
Most Ghanaians say living conditions have improved over the past year – Global InfoAnalytics
1 hour -
Banks and Telcos respect Only Money, not Customers
1 hour -
Majority of voters back extension of presidential term to 5 years – Poll
1 hour -
Kennedy Agyapong has what it takes to defeat NDC if he wins NPP primaries – Aide
2 hours -
Ghana’s Extradition Bid for former Finance Minister faces Probable Cause hurdle in US Federal Courts
2 hours -
Benjamin Asare is 70% ready to return – Didi Dramani
2 hours -
GH₵50 fee dispute turns violent as client assaults sex worker in Sekondi
2 hours -
ECG restores electricity credit purchases for MMS-compliant meters
2 hours