Audio By Carbonatix
The Ghana Association of Phonographic Industries (GAPI) is working together with Norwegian-based international digital music distributor, Phonofile to educate Ghanaian music label and right owners on how to maximize digital sales.
The clinic, slated for Tuesday, March 26, 2013, forms part of a grand plan to provide online presence and online promotion for Ghanaian music, and also create a sustainable market for Ghanaian music in the Nordic region through collaborations with musicians from that area.
Projects Coordinator at GAPI, Francis Mensah Twum told Adom News the collaboration with Phonofile started in 2007 and through that have already loaded some 5,000 Ghanaians songs online, which is generating a meager $10,000 every month for the musicians and right owners of those songs.
He said the revenue streams for Ghanaian music online are very slow compared to what musicians and right owners from other countries are generating online and this is because we do not make any effort to promote our music online.”
Twum said Phonofile is therefore coming in to help do aggressive promotion of Ghanaian music online, and also create opportunities for collaboration between Ghanaian musicians and musicians from the Northern Europe so Ghanaian musicians could leverage on the strengths of their counterparts in that region.
The training, he said, would focus on selected musicians/right owners as a pilot, and would be expanded to benefit others over time, adding that some attention would also be given revamping some old popular tunes, by getting some of the young musicians to redo them or collaborate with the original makers of those songs.
“Locally we are working with MUSIGA, some local music producers and publishers organizations, and the Independent Artistes Managers Forum, who are very hot because they manage big artistes who already have stuff online so they are bringing all that onboard,” he said.
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