Audio By Carbonatix
TikTok and the John Lennon estate alongside Universal Music are marking the late singer’s 80th birthday by partnering to give creators access to several of his most popular songs.
“Instant Karma! (We All Shine On),” “Imagine,” “Mind Games,” “Beautiful Boy,” “Woman,” “Happy Xmas (War Is Over),” “Give Peace a Chance,” “Stand By Me,” “Nobody Told Me,” “Remember,” and “Gimme Some Truth” are all available now, according to the company.
There’s also a dedicated John Lennon account, which currently boasts more than 23,000 followers. The first video was posted in September.
“We are absolutely thrilled and honoured to bring John Lennon’s music to a new generation, and are eager to see how the TikTok community will be inspired to create to the sounds of Lennon’s repertoire,” Corey Sheridan, head of TikTok’s music partnerships and content operations, said. “Lennon’s timeless lyrics are as relevant now as when they were written.”
Lennon’s estate is the latest to partner with TikTok. TikTok partnered with the Prince estate in June to bring the singer’s catalogue of songs to the app. It marked the first time that the Prince estate partnered with a short form video app.
Although Prince’s songs haven’t particularly taken off on the app — none have achieved the viral success on TikTok that songs from other artists have — it seems like an attempt by the estate and labels to try to make a play for a younger generation of music listeners.
Adding several of Lennon’s songs, and hoping they pick up, is further testament to how important labels and estates view having an artist’s work on TikTok.
Latest Stories
-
We’re working to keep the lights on – Energy Ministry assures full restoration
19 minutes -
ACEP warns of deep negligence in power sector after Akosombo fire incident
21 minutes -
Ghana’s power sector needs systemic fix, not just leadership changes – ACEP
23 minutes -
Over 2,000 residents in Bole District connected to rural telephony network
33 minutes -
Hayford Addai clinches second gold at Rabat Grand Prix ahead of Commonwealth Games
43 minutes -
Kwesi Slay teases new music in behind-the-scenes Instagram posts
57 minutes -
10 dead as military escort convoy comes under bloody attack at Binduri
58 minutes -
Ghanaian VR developer Edmund Darko gains recognition for preserving culture through immersive technology
2 hours -
Over 2,000 residents connected to rural telephony network in Bole District
2 hours -
‘I used to sell kerosene’ – Dr Adutwum reflects on childhood hustle
2 hours -
A new chapter for Africa’s malaria response through accountability and sovereignty
2 hours -
For every generation, vaccines work — Securing Africa’s health future
2 hours -
I started farming at a young age – Dr Osei Adutwum reveals
2 hours -
Two arrested in Kintampo with suspected cannabis worth over GH¢100,000
2 hours -
My younger brother sacrificed his only pig so I could go to school – Dr Adutwum
2 hours