Pernod Ricard Ghana has thrown its weight behind ‘Let’s Do It Ghana’, the franchise holder of World Cleanup Day in Ghana, to organise cleanup exercises at the Laboma Beach Resort in Accra.

The cleanup exercise that took place on September 17, was to mark World Cleanup Day which was simultaneously observed in about 164 countries.

The exercise brought together thousands of Ghanaian youths and other volunteers from the La Dadekotopon township to collect tons of waste from the environment.

The day is an annual global social action programme that unites millions of volunteers, governments, and organizations worldwide to tackle the global waste problem with the aim of building a sustainable world.

Commenting on the exercise, Sustainability and Responsibility Manager for Pernod Ricard Nigeria and Western Africa, Eunice Osei-Tutu said her outfit was very excited to join in the World Cleanup Day exercise.

The event corresponds with the Circular Making Pillar of Pernod Ricard’s Sustainability and Responsibility roadmap which supports the United Nations Sustainable Development Goals (UN-SDG) 12, Responsible Consumption and Production and 14, Life Below Water.

She said; “It is a very fulfilling moment for us at Pernod Ricard as we join the world to preserve our natural environment and minimise waste. At Pernod Ricard, we always look for opportunities to advance sustainable actions that preserve the environment.

"Every step of operation at Pernod Ricard has been laced with processes that optimize and help preserve natural resources. For example, we have banned all promotional items made from single-use plastic since 2021 and are working to ensure that 100% of our packaging will be recyclable, reusable, compostable, or bio-based by 2025. We also adopt eco-design principles to reduce impact for all New Product Development.”

Country Leader for ‘Let’s Do It Ghana’ Kate Opoku, on her part, emphasised that the World Cleanup Day should not only highlight the need for cleanups but also “raise awareness both locally and globally of the waste crisis, and the urgency of tackling it.”

She added, “World Cleanup Day catalyzes on the discussion on how to keep our environment clean, how to implement circular economy models, and lead countries, companies, and organisations to change the way we produce and consume as part of a wider effort to combat climate change.”

Ms Opoku thus called on all Ghanaians to dispose of waste properly, segregate our waste and adopt reuse to help keep our environment clean and protect marine life.

She further expressed her gratitude to volunteers and organizations that participated in and supported World Cleanup Day in Ghana.

Other partners included CMA-CGM Ghana, Ghana Wildlife Society, Allianz, Dansworld International Services, Zoomlion Ghana Limited, and Street Sense Organisation.