Philips Lighting West Africa headquartered in Ghana has launched an Electrician loyalty scheme, the first of its kind in the country.

The mutually beneficial scheme is intended to empower and reward electricians across the country for their patronage of Philips’ quality products and lighting solutions.

The event, held on March 26, 2015 at the National Theatre, was graced by over 200 Electricians working in different sectors of the economy, eager to be part of the scheme that would add value to their businesses.

Other key stakeholders including the Ghana Energy Commission, Institution of Engineering & Technology, Accra Technical & Training Center and key distributors were in represented at the well attended event.

The event was officially launched by the Philips Lighting West Africa’s General Manager, Mr. Felix Darko.

He acknowledged the important role electricians play in every sphere of the lives of Ghanaians - at homes, offices, business or in Government establishments and related projects - in ensuring that good quality products are used for installation.

Mr. Darko spoke about Philips’ leadership role in the lighting segment and how it has diligently delivered good quality lighting products over the past one hundred plus years.

Business Development Manager Solar for Philips Lighting West Africa,Mr. Benjy Ofori, speaking at the event.

He emphasised that innovation was key for Philips' success and hence the reason the company had enhanced its current offerings from compact fluorescent lamps (CFLi) to Light Emitting Diode (LED’s) which give better illumination, were more energy efficient and had a longer life span.

Mr. Darko said the Loyalty scheme would focus on training and development, product understanding and application, knowledge support to enable Electricians successfully pass their Ghana Energy Commission certification exams as well as rewards for making purchases of Philips Lighting products.

Mr. Benjy Ofori, Business Development Manager for Philips Solar (West Africa) explained the mechanics of the Philips Electricians Loyalty Scheme and the four (4) tier hierarchy commencing from Welcome to Platinum status based on active participation and purchases of Philips lighting products.

Mr. Felix Darko, General Manager Philips Lighting West Africa delivering the keynote address at the event.

He said the over 200 electricians in attendance would be automatically enrolled in this pilot project meant to be rolled out in other markets in West Africa.  He reiterated some of the benefits of the scheme for the electricians; which include free lamps, bulbs, training and development, working kits, factory visits etcetera.

The Ghana Energy Commission, represented by Mr. Solomon Sarpong spoke in detail about the importance of all Electricians to complete their certification examination before the end of June, 2015. Mr. Sarpong congratulated Philips for this great initiative and indicated the Commissions full support.

Reverend Engineer Ankrah from the Institution of Engineering and Technology spoke briefly about the Institute and the importance for all Electricians to join the association. He also advised all to ensure they applied their morals in the quality of products installed as well as desist from doing illegal installations which would bring themselves and the profession into disrepute.

The Electricians engaged all speakers by asking questions about the scheme, product availability and its distribution. Philips lived up to its mantra “innovation and you…which the electrician chanted gleefully. Participants were full of praise for Philips and looked forward to all the opportunities that the scheme would bring them.

Philips West Africa is part of Royal Philips, a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries.

 The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.