Ghana's number one telecommunications service provider, MTN, on Monday introduced a new electronic self service platform dubbed "E-Self Care" onto the Ghanaian telecommunications market. This forms part of what it says is a new series of exciting and innovative telecommunication products and services it plans to roll out for the convenience of subscribers. The company said in a statement issued in Accra that E-Self Care offered MTN's Pay Monthly customers (Corporate and Individuals) and Pay As You Go customers the convenience of managing their accounts online without necessarily resorting to MTN service centres or calling 111 for help. "The service allows MTN customers to effectively manage their Family & Friends numbers, reserve numbers, recharge for themselves and/or others and correct over scratch cases. "Customers can also add and/or remove services attached to their MTN numbers online." MTN said pay monthly customers could an in addition to the above, check, download and pay their bills online using regular recharge cards. "MTN E-self-care therefore gives MTN's valued customers the opportunity to take control of their lives by giving them the flexibility to manage their own accounts anytime and everywhere they go. " Last year, MTN launched a number of very successful initiatives, including Mobile Money, 3.5 G, DSTV Mobile, MTN Loaded and MTN in-flight roaming service on Emirates airlines. Mr George Andah, Chief Marketing Officer of MTN, said: "MTN is poised to sustain our leadership in Ghana with innovative products and services because we understand exactly what the needs of our valued subscribers are and this drives us to deliver the best connection/clearest voice calls; fastest internet speed/widest 3G coverage with best value, widest coverage and the biggest family". He expressed appreciation to Ghanaians especially MTN customers and partners for their outstanding support and loyalty which had made MTN the number one brand in the telecoms industry in Ghana and promised that the company would continue to seek unique offerings for their convenience and pleasure. "With the new E-self Care, MTN customers are assured a hassle free, easy and fast process of managing their accounts from the comfort of their homes, offices or anywhere at any time as long as they have internet access thus saving time for other activities," the statement said. Source: GNA