Despite the efforts being made to encourage Ghanaians to consume locally produced rice it is not easy to find one at the Koforidua market. Out of over 20 shops surveyed by the Ghana News Agency (GNA), in the central part of the New Juaben Municipality, only one shop located in an obscure corner behind the South Akim Rural Bank was the place, which deals in locally produced rice. However the shop does not open regularly and had been closed for the past four days, the survey revealed. Speaking to the GNA, Ms Sophia Kissi, a shop owner at the market, said some time in January, a representative of a company that distributes locally produced rice came to register shops dealing in rice. She said the agent promised to start the supply of the locally produced rice in February but had not honoured the promise. Koforidua is not far away from Asutuare, Kpong and the Kwaebibirim District where rice is grown on a large scale Source: GNA