Joy FM will on Friday launch the eighth edition of its annual bridal exhibition. The fair, the nation’s biggest platform for everything bridal will this year feature a beauty component to make it the Joy FM Beauty and Bridal Fair. More than 100 exhibitors are expected to participate in this year’s event which also coincides with the station’s 15th anniversary. Sales and Marketing Manager, Max Fugar explained to Joy Business why the beauty component has been incorporated. “Beauty is an integral part of ever marriage ceremony. What we have noticed over the years is that there has been lot of emphasis on the gowns, catering services and other wedding accessories. We end up neglecting the beauty aspects. “This year we have made a conscious effort so that the beauty aspect can be highlighted and the people in that sector can also take advantage of the bridal fair to also project their products and services.” Source: Joy Business/Myjoyonline.com/Ghana