Joy FM has officially launched the 2010 Joy FM Beauty and Bridal Fair (formerly Joy Bridal Fair) at a short but impressive ceremony in Accra on Friday. The 8th edition, which promises to be “different and unique”, according to Max-Fugah, Sales Manager of Joy FM, who launched the event, is expected to attract at least 7,000 patrons daily. Last year’s had a daily visit of 5000. The fair will take place between 1st and 4th of July. About 120 exhibitors are expected to be part of the event. The event will capture everything beautiful and bridal. Exhibitors will include professionals in bridal wears and accessories, beauty and health services, finance and insurance companies, luxurious limousine services, textile companies, catering services, home financing, home furnishing, massage and others from the hospitality industry. Explaining why the "Beauty" was added to the event title of Bridal for many years, Max-Fugah stated that a “marriage ceremony without the beauty is no marriage”. He said they are making “conscious and deliberate efforts to promote and project the beauty aspect of the bridal business”. So what has been the hallmark of the annual event? The sales manager pointed out: “Joy Beauty and Bridal Fair has since its inaugural exhibition in 2003 grown to become a major solution centre, attracting the nation’s finest wedding service providers. This year’s event promises to be bigger and better.” Myjoyonline.com, a member of the Multimedia Group stables, is supporting the event. Mr Stephen Agyei-Jantuah, Operations Manager, Joy Online, outdoored the unit's support package for exhibitors and patrons. He said the website will offer a cost effective means for exhibitors to extend the fair beyond the physical confines of the venue and reach clients all year-long as their products would be published online till the next season. With this, they would be able to reach those who missed the fair. Mr Agyei-Jantuah, who is also the Assistant Group IT Manager for MGL, toouted the credentials of myjoyonline.com thus: “An online information portal which offers consumers a one-stop shop for information. Consumers are able to easily access information relevant to Ghanaians and all people of African descent. The portal is updated with the latest news in real time, and covers subjects on politics, business, sports, lifestyle and other issues affecting the continent. The highly interactive nature of the platform allows users to contribute information on events to the site thereby creating a large information base.” Nana Efua Rockson, Sales & Marketing Manager of Allure Ghana Ltd, a major sponsor of the event, noted how her company’s participations in previous events have helped boost the company’s image and performance. She said after participating in last year’s bridal fair, over 60 couples have engaged their services. “We are proud to be associated with the event; one platform that we would not hesitate to be part of.”