Vodafone Ghana Chief Marketing Officer, Uche Ofodile says Vodafone’s commitment to the development of music in Ghana is three dimensional; the grooming, the experience and the reward for excellence. In an exclusive interview with Adom News Editor Nii Narku Dowuona, Uche Ofodile said she personally loves to create her own branding space and excite every segment of her customers in extraordinary ways, adding that in Ghana, Vodafone has identified music as one such special space. “That is why we have put a great deal of our marketing budget into music at the grooming level, the experience and recently at the level of rewarding excellence in music,” she said. Uche Ofodile explained that Vodafone ICONS is the grooming part, where Vodafone discovers and grooms musical talents and gives them the opportunity and push to stardom; 020 Live is the experience part, where Vodafone excites Ghanaians with some of the best world class local and international artistes; and the Vodafone Ghana Music Awards is the part where the company rewards excellence in music. So far Vodafone had held two editions of the Vodafone ICONS: the Diva Edition and the Mixed Edition; and has also held two editions of the 020 Live; one with Nigerian twin duo PSquare as the lead act, and the second with Trey Songs and Dbanj as the lead acts, and Amber Rose as the MC. Vodafone recently took over the Ghana Music Awards from rival MTN and rebranded it Vodafone Ghana Music Awards (VGMA), with the maiden edition showing some amount of additional features and improvement in aspects of previous editions. MTN owned the flagship music awards in Ghana for 10years and helped to develop it to the standard where big brands like Vodafone would be interested in buying into it.