The 2025 edition of the Africa Makeup and Beauty Fair was opened on Friday, 18 April at Afrikiko Leisure Centre in Accra.

The three-day fair, which is expected to bring together the top brands in the makeup and beauty industry, that is in its 9th year, has attracted hundreds of exhibitors from Ghana and other African countries.

It was under the theme: "Thrive: Nurturing Brands & Innovation in a Changing Climate."

As part of the opening ceremony, a fashion show that portrayed elegant hairstyles was organised while members of the American Global Dance Group put up some performances that thrilled the guests.

In attendance were the Acting Executive Secretary of Creative Arts Agency, Mr Gideon Aryeequaye,  female musician, Becca and Ghanaian actresses Martha Ankomah.

The programme lineup for the next three days includes panel discussions in which experts will discuss topics such as Green Beauty, Eco-Fashion, Networking, Business Development and Wellness.

Speaking at the opening ceremony, the Chief Executive of Makeup Ghana, Rebecca Donkor, who doubles an organizer of the event, highlighted the significant progress the AMBF has made since its inception nine years ago.

She said the Africa Makeup and Beauty Fair has grown to become more than just an event but has been a thriving ecosystem where African beauty and wellness brands connect with global opportunities, adding that over the years, the event witnessed groundbreaking innovations, eco-conscious production, and inclusive beauty standards that continues to transform the industry.

Touting the impact it has created so far, Rebecca Donkor said the platform remains a beacon for networking, learning, and showcasing African excellence on the global stage.

She stated that this year’s theme is a call to action that challenges players to embrace creativity and resilience while fostering sustainable practices that drive innovation and elevate the industry as it is constantly evolving and the ability to adapt and innovate will determine the level of success.

She therefore called for more collaboration. According to her, when they work together, they can create an environment where businesses flourish, talents are nurtured, and the industry thrives.

"Let us continue fostering meaningful collaborations that drive sustainability, empower businesses, and position African beauty and wellness on the global stage," she said.