AirtelTigo Touching Lives in collaboration with Dr Setor Foundation, has launched the ‘Every Mind Matters’ initiative with the aim of creating mental health awareness amongst the Ghanaian population.

This project is to give mental health the needed attention to eliminate stigma and prejudice against people living with issues of mental health and educate the public on the availability of treatment and referral centers.

Speaking at the launch event, the Head of Brand and Communications at AirtelTigo, Nancy Assor Asiedu-Amrado, emphasised the urgent need to prioritise mental health in both the rural and urban areas in Ghana; since there are limited resources and little knowledge on the issue of mental health in the country.

“AirtelTigo Touching Lives, is pleased to collaborate with Dr Setor Abra Norgbe, the 1st Runner-up in the 2021 Ghana Most Beautiful contest as she commences with her laudable project on creating mental health awareness among the population, especially, people of the Volta Region of Ghana”, she said.

AirtelTigo Touching Lives collaborates with Dr Setor Foundation to launch 'Every Mind Matters' initiative
Head of Brand and Communications at AirtelTigo, Nancy Assor Asiedu-Amrado

As a brand with a strong sense of purpose and commitment toward health and wellbeing, she indicated that AirtelTigo is committed to supporting health through its Corporate Social Responsibility; AirtelTigo Touching Lives.

Dr. Setor Abra Norgbe, founder and leader of the initiative revealed that, the need for Mental health awareness came to light when she observed the neglect and stigmatization people with various forms of mental disorder face in our communities.

“There was a point in my life where the need to push the importance of mental health became a necessity for me. I realized there was a direct correlation between physical health and mental health as patients recovered on placebos”, she said.

According to her, recent data from the World Health Organization revealed that 1 in every 4 people experiences mental health issues each year and such issues of mental health should be everybody’s concern.

Dr. Setor expressed her profound gratitude to AirtelTigo for being the headline sponsor of her campaign, ‘Every Mind Matters’, and called on other stakeholders and partners to join.

Gracing the occasion were the Volta Caucus in Parliament represented by Benjamin Komla Kpodo (Ho Central) and Angela Alorwu-Tay (Afadjato South Constituency).

Also present was the Vice President of the Ghana Psychological Association (GPA), Rev Albright Banibensu, and Ethiopia’s Ambassador to Ghana, Hadera Aber Admassu.