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In a groundbreaking move set to transform the landscape of motor insurance in Ghana, aYo Ghana has introduced its innovative ‘Pay and Drive’ Motor Insurance Policy. This initiative unveiled in Accra on Wednesday, February 28, 2024, promises to simplify insurance processes while offering unprecedented convenience to drivers across the country.
‘aYo Pay and Drive’ is an insurance policy that enables drivers to insure their vehicles as and when they want to. With this service, drivers have the freedom to pay for insurance based on their individual needs and preferences using their mobile phones. With the pay-as-you-go approach, drivers have full control over their insurance payments, making insurance more affordable and convenient.
aYo Ghana, is renowned for its forward-thinking approach to insurance, and this latest offering is no exception. The ‘Pay and Drive’ policy is designed to streamline the often cumbersome insurance procedures, providing an efficient and user-friendly experience for customers.

One of the key features of the ‘Pay and Drive’ policy is its emphasis on flexibility.
Drivers now have the option to pay for their insurance as they go, aligning with their usage patterns. This departure from traditional annual premiums allows motorists to maintain coverage precisely when they need it, eliminating the need to commit to long-term plans.
The insurance policy can be purchased weekly, monthly, quarterly, or yearly offering more flexibility to meet the evolving needs of vehicle owners.
The premium is calculated based on the selected number of days; a minimum of 7 days is required, usage of the vehicle (Private or commercial), and value of the vehicle.

Speaking at the launch, the CEO of aYo Intermediaries Ghana Ltd, Mr Francis Gota explained how the product is going to revolutionize the insurance industry through its convenience, accessibility, and flexibility.
“Today marks a significant milestone for us at aYo after 7 years of redefining insurance in Ghana. We are proud to bring to Ghanaians a groundbreaking auto policy called ‘Pay and Drive.’ Forged through partnerships, this product symbolizes unity and our shared commitment to deliver unparalleled value to our customers. Customers are the bedrock of our business, and their support has been both motivating and instrumental in driving our passion for innovation “Mr Francis Gota said.

He highlighted the company’s commitment to meeting the evolving needs of Ghanaian drivers.
He stated, “At aYo Ghana, we are constantly striving to innovate and create solutions that resonate with our customers. The ‘Pay and Drive’ Motor Insurance Policy represents a shift towards more accessible, convenient, and customer-centric insurance services.”
The ‘Pay and Drive’ policy is underpinned by a user-friendly mobile application, enabling customers to manage their insurance directly from their smartphones.
Through the intuitive app, drivers can purchase, renew, and modify their policies with just a few taps, putting control firmly in their hands.

CEO of Sanlam General Insurance Ltd., Mabel Nana Ama Nyarkoa Porbley, spoke about how the digital nature of the product will help reduce their environmental footprint. She encouraged all drivers to sign on to it.
Chief Superintendent Alexander Kweku Obeng of the Motor Traffic and Transport Department (MTTD) of the Ghana Police Service, said the product is a commendable initiative that will assist motorists in complying with the mandatory insurance requirements in Ghana.
Furthermore, aYo Ghana has emphasized the affordability of the ‘Pay and Drive’ policy, ensuring that quality insurance remains accessible to all. With competitive rates and a transparent fee structure, this new offering aims to empower Ghanaian motorists with comprehensive coverage without financial strain.
In addition to its convenience and affordability, the ‘Pay and Drive’ policy boasts a range of benefits tailored to the needs of modern drivers. These include rapid claims processing, 24/7 customer support, and the option for add-on features such as roadside assistance and vehicle tracking services.
The launch of the ‘Pay and Drive’ Motor Insurance Policy marks a significant milestone for aYo Ghana and the insurance industry in Ghana as a whole.
By re-imagining traditional insurance models and embracing technological advancements, aYo Ghana is paving the way for a more inclusive and accessible insurance sector.
As the company continues to prioritize innovation and customer satisfaction, the ‘Pay and Drive’ policy stands as a testament to its unwavering commitment to excellence in service delivery.
Drivers across Ghana can now experience insurance like never before, with aYo Ghana leading the charge towards a brighter, more secure motoring future.
Customers can register for aYo Pay and Drive at http://app.ayoghana.com/ to sign up. Alternatively, customers can WhatsApp 0596918235 for assistance.
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