Audio By Carbonatix
Barclays is on the brink of renewing its long-standing link to the Premier League with a £75m deal which easily eclipses the value of its existing tie-up.
Sky News has learnt that the British high street bank's proposed four-year agreement with English football's top flight was presented to its 20 clubs at a shareholder meeting last week.
Sources said the deal, which would last an additional season than the current partnership, was worth roughly 60% more each year.
Barclays has had a lengthy connection with the top flight, having been its title sponsor for years under both its name and that of Barclaycard.
The financial services alliance will come as Oracle prepares to end its association with the Premier League, leaving it searching for a new technology partner.
Guinness, the beer brand owned by Diageo, recently proposed paying a significantly higher sum than the previous category deal with Budweiser's owner, underlining the continuing commercial appeal of the world's most popular domestic football league.
Last week's meeting with clubs, however, was overshadowed by the news that Manchester City's legal bid to overturn the Premier League's associated party transaction rules was about to kick off.

The champions' move to seek to scrap spending limits has ignited fresh fears over their dominance, having just clinched their fourth title in a row.
Manchester City continue to face the prospect of a legal case in the autumn charging the club with 115 breaches of the league's financial fair play rules.
Barclays and the Premier League declined to comment.
Latest Stories
-
Dr Edward Nartey Botchway: The mechanics of trust in modern banking
4 minutes -
Tricycle union urges gov’t to reduce GH₵1,500 licensing fees to boost compliance
5 minutes -
Trade Minister pushes for concrete China-Ghana investments
6 minutes -
Government has advanced nationwide expansion of CHPS compounds – Kwakye Ofosu
9 minutes -
Gov’t credits fuel and import cost cuts for easing living costs
10 minutes -
Government likely to launch Women’s Development Bank this year – Kwakye Ofosu
42 minutes -
Chief Justice pays courtesy call on Education Minister to strengthen institutional collaboration
48 minutes -
NAIMOS cracks down on nighttime galamsey along Ankobrah River
48 minutes -
BoG Governor is a partisan politician, not an independent Central Bank Governor – Amin Adam
51 minutes -
Akatsi South: 40-year-old man jailed 10 years for defilement, impregnating daughter
54 minutes -
Amin Adam questions BoG Governor over ‘unexplained’ 2024 Gold for Reserves losses
1 hour -
Japanese delegation backs Ghana’s Economic Recovery and Growth Agenda
1 hour -
Trade and Local Gov’t Ministers to take turns at Government Accountability Series
1 hour -
Health Minister orders comprehensive audit of Oti Region health facilities
1 hour -
Speaker congratulates UG Vice Chancellor on prestigious appointment
1 hour
