Thanks to the power of the internet, placing wagers on sporting events has never been easier than it is today.

While some people choose the option of walking into a bookmaking shop to make a wager, using sports betting sites online is increasingly becoming the convenient method of choice.

Most people that use betting sites find it’s the best way to make their bets, but there are a few reasons why some people are initially nervous about trying to bet online. Common perceptions about gambling online include the fact that it’s not safe and that it’s not easy to do, and, while people should exercise a reasonable amount of caution, they’ll discover that betting online is neither, given that they’ve chosen an established and reputable brand.

Betway Ghana (a syndicated Betway brand) has quickly proven to be the most self-reliant online betting platform in the country. The mobile and web-based sports betting company has distinguished itself by introducing online and SMS betting mechanisms that allow convenience to customers, mechanisms which were previously unavailable on the Ghanaian market.

Betway allows customers the freedom to place bets online from absolutely anywhere, on any device, and, similarly, winnings can be cashed easily from the nearest mobile money vendor. Betway is entirely familiar with the modern customer’s needs and literally brings sports betting entertainment to their customers’ fingertips.

Betway researches its market carefully and constantly, and has developed a product that is intuitive, quick and simple to use.

“Our mobile and web-based platform allows customers to place their bets on-the-go without the administrative burden of carrying reams of paper everywhere they go. The era of overcrowded betting houses filled with frustrated customers is over,” said Betway marketing executive, Kwabena Nkrumah.

With the increase in the number of betting firms on the Ghanaian market, Betway has the edge of international, established trust which makes it more attractive to a larger demographic than its competitors.

First-time bettor and winner, Nana Benyin, was very impressed with the speed and convenience of the Betway mobile app. He said, excitedly, “I really like the fact that it is quick and hassle-free and the fact that my money goes straight into my mobile money wallet and I can cash it from any vendor, anywhere.”

With operations in 12 countries and a firm footing in the sports betting industry, it is clear why Betway is one of the leading names in online entertainment.